Last week, Jenn and Brand Joint were featured in an article for California's North Coast Journal.
In "Farmers Marketing: Behind Cannabis Branding," Jenn discussed branding and design in the cannabis industry and the importance of communicating to your target audience:
"In Colorado, the dispensaries understand how to brand to the target customer," says Culpepper, who was inspired to start Brand Joint during a visit to Colorado's Cannabis Cup. "You'll see one of them geared toward techy millennial males; another geared toward health and healing that looks more like a yoga studio. If you know the audience you're trying to reach, you can do a much better job at creating a brand that speaks to them."