Archives for January 2017
The Women’s March on Washington has millions of women feeling more empowered than ever, including the women at our Annapolis, Maryland cannabis branding studio and sister company, Peppermill Projects. We are always encouraged to “design for good.” We designed a series of posters after feeling empowered to participate. You can head over to Peppermill Projects to download the posters, share on social media, hang up in your house, keep close to your desk — wherever you need that motivation to keep your head up and keep fighting for what’s right.
Take a look at the posters in action this weekend during the Women's March on Washington!
This past December, the Natalie M. LaPrade Maryland Medical Cannabis Commission (MMCC) finally announced the names of the 102 dispensaries that received a license pre-approval for our home state of Maryland. Unlike the neighboring Washington, D.C., program, registered patients do not have to commit to one particular dispensary and can visit any or all dispensaries of their choice. Maryland, as you may know is not a very large state. So, with multiple dispensaries within a short driving distance, how can you differentiate your dispensary from competitors? How do you convince patients that your dispensary is worth visiting?
When you walk into various dispensaries in Colorado, Oregon or California, you'll notice that not all dispensaries look and feel identical. That's because each business has developed their own unique branded experience. One dispensary may look similar to a yoga studio, while another might feel more clinical like a pharmacy or doctor's office. Dispensaries have one thing in common — cannabis — and they provide products that are valuable to patients of different ages and demographics. However, not all experiences resonate with everyone...and that's okay! If you try to cater to the masses, your brand and your messaging get watered down to the lowest common denominator.
When branding any company, cannabis-related or not, understanding your point of differentiation is key to creating the most successful and authentic experience for your customers. At Brand Joint, we start every project with Brand Discovery. Together, we learn as much as possible about your business and brand. Before we begin designing your logo, website, packaging or interior space, we must understand what your brand stands for. What is your mission and vision? Who are your patients? Why should they choose your dispensary over others in the area? What makes your brand unique?
A good dispensary does not just providing a product, but an entire patient experience. To help you understand and visualize your intended experience and narrow in on the smallest of details, it’s best to view every touch point through the eyes of your patient or consumer. What do they feel, hear and see the moment they walk through the doors? Does your website provide a similar experience? How does your staff dress? Does your interior design match your brand? How are your products displayed? Does your dispensary provide the largest selection products, cheapest prices, or do you specialize in high-end strains?
There really is no right answer. Developing your brand strategy and intentionally designing the patient experience from the very beginning will strengthen the value of your brand. By finding your key differentiators as a dispensary owner and having a well thought out patient experience, you’ll be a giant step ahead in this growing competitive market and create a loyal consumer base.
The East Coast's premier cannabis branding and graphic design agency, Brand Joint is hiring! We’re looking for a Junior Graphic Designer to join Brand Joint and our sister company, Peppermill Projects. We’re searching for an intelligent, creative, typography nerd who wants to grow with us, do amazing design for the cannabis industry and share our love of Netflix Originals and Friday happy hours.
WHAT YOU’LL DO: You’ll be the right-hand man or woman to our Creative Director and work directly with our awesome cannabis clients and mainstream companies over at Peppermill Projects. You will get experience beyond your years by developing brands for a wide array of entrepreneurs – from strategy and ideation to execution and production. You’ll design everything for a cannabusiness: dispensary logos, infused product packaging, print materials, websites, branded space, you name it. You’ll draw on the walls and you won’t even get in trouble for it!
WHO YOU ARE: You are creative, detail-oriented and have a passion for design. You were a Graphic Design major at a school with an excellent Design program. You have a strong work ethic, an obsessive attention to detail and have an awesome portfolio to show for it. You have a quest for learning and improving your design skills and view this job as an extension of your education. While being a dreamer is great, you know it’s just as important to be a doer. Your skills include:
- Adobe CS
- Squarespace & WordPress
- Other interactive and photography skills a plus
WHAT YOU NEED: A positive can-do attitude, mind-blowing time management skills, an ability to work in a fast-paced, collaborative environment and a penchant for taking ownership of projects and outcomes.
NEXT STEPS: Email your resume and a few lines on “Why You Should Hire Me” to firstname.lastname@example.org. Please include your salary expectations as well as a link to your online portfolio. This is a full-time position.