Archives for February 2017

February 9, 2017 - No Comments!

Happy Birthday, Brand Joint!

Today we're celebrating Brand Joint's one-year anniversary! We have met so many incredible, talented entrepreneurs in the growing cannabis community in the past twelve months. We feel so lucky to do the work we feel passionate about for our amazing clients. Take a look at a few of our one-year milestones:

We can't wait to see what's in store for year two. Thank you to all those that have helped make this such a successful first year for Brand Joint!

February 7, 2017 - No Comments!

Women Grow Leadership Summit

Last week, our Chief Creative Jennifer Culpepper attended the Women Grow Leadership Summit in Denver, Colorado. Once a year, cannabis industry women (and men) gather in Denver to network, share insight and inspire one another. Over the course of three days, Jenn attended inspirational lightning talks, social events and educational panels. It was a motivational and inspiring summit, surrounded by so many incredible women that are passionate about their cannabis careers.

On Friday, February 3rd, Jenn led a discussion on the "Parenting in the Cannabis Industry" panel as a follow up to the CBS This Morning interview that aired a few weeks ago. Along with fellow cannabis entrepreneurs Leah Heise (CEO Women Grow), Carrie Kirk (Cannaline) and Chanda Macias (Owner of National Holistic Healing Center), Jenn shared her own experience "coming out" as a cannabis industry professional to family, friends and her whole Facebook world. Each member of the panel shared their stories and unique challenges they face as parents in this industry. In this lively exchange, attendees also discussed how they talked to their children about marijuana. There was discussion about adult-use and how that was addressed with children. Some moms (from states where adult-use is legal) felt it best to model responsible consumption, while others felt more comfortable hiding it from their children. There was general consensus around talking honestly to kids, while keeping it age-appropriate.

Based on the response to the panel, it was clear that parents are looking for a community in which they can share stories, advice and ask questions to other parents in a judgment-free zone. Be on the lookout for a closed group you can join coming soon!

February 2, 2017 - No Comments!

Women Grow Panel: Parenting in the Cannabis Industry

Hello, from Denver!

This week I'm attending the Women Grow Leadership Conference. In just under 24 hours I've met some incredible women and men that are truly passionate about their careers. As I'm surrounded by so many like-minded entrepreneurs, I feel inspired and thankful to do what I love — help cannabis companies compete (and grow) in this competitive market by developing unique brand strategy and smart design necessary for success.

Tomorrow, February 3rd, I will be leading the discussion for the "Parenting in the Cannabis Industry" panel with my fellow cannabis entrepreneurs Leah Heise (CEO Women Grow), Carrie Kirk (Cannaline) and Chanda Macias (Owner of National Holistic Healing Center). Last week we were interviewed by CBS This Morning on the unique challenges we face as parents in this cannabis industry.

When I showed the CBS This Morning segment to my children, I was surprised they didn’t have any questions. I was hoping that this would have been an opportunity to start a conversation about marijuana and my role in the industry. As it turns out, they were more concerned with how many times I mentioned them in the interview! I didn't want to press a conversation they weren't interested in having, so for now, they remain blissfully unaware. However, I do feel the pressure of a timeline as they grow up and get closer to middle school. I know that I need to educate my children about cannabis and explain why it's still controversial.

I don't know just want to say exactly, but I often reach out to other industry moms (and dads) to share thoughts, opinions and strategies on how to frame the conversation. What do you think is the best way to talk to kids about marijuana? How do you explain that cannabis is both a medicine that can be very beneficial, but is also used recreationally (both legally and illegally, depending on where you live)? Do you consume cannabis openly, modeling responsible use (as with alcohol) or do you hide it from your children? How do you discourage children from experimenting with marijuana while simultaneously explaining that it's not that dangerous?

Tomorrow's panel will be the start of a much needed discussion in this industry. With your help, we can ensure our children are well-educated and informed about cannabis use, its purposes, and why its legality creates a debate in the United States.

Do you have any advice you'd like to offer? Questions for the panel? Sound off in the comment section! Your feedback is appreciated!