Last week our Founder, Jennifer Culpepper, attended the 2018 Women Grow Leadership Summit in Denver, Colorado. Once a year, cannabis industry women gather to network, inspire one another and share industry insight. Over the course of three days, Jenn met with incredible women (and men) passionate about their cannabis careers and the growth of our amazing industry. In addition to attending several networking events and Breakout Sessions, Jenn sat on two educational panels and held her own Lightning Talk on the big stage.
In her Lightning Talk, "Connecting to Your Authentic Brand," Jenn revealed that when a brand is true to its values and the passions of the people behind the brand — that's how it becomes authentic and successful. As the Brand Joint team developed the messaging for this year's Summit, she explained her role as a brand strategist and designer. She can confidently define and build a brand for a business or organization, but it's up to the organization to LIVE that brand authentically. She invited the audience to inspire change, disrupt business as usual, and create the industry that we want it to be.
On Friday, Jenn joined panelists Dasheeda Dawson, Morgan Noble and Felicia Davis for their Breakout Session, "Big Brand Insights to Guide Your Cannabusiness Marketing." During the panel discussion, they discussed the unique challenges entrepreneurs face in the cannabis industry, especially in regards to digital marketing and branding. Later that day, she joined another panel talking about parenting and cannabis. This lively discussion brought up many important topics, including advocacy for sick children, the stigma of adult-use, and the challenges of speaking to children about cannabis use and its legality.
We are thankful to have been such a big part of creating the messaging and theme for this year's Women Grow Leadership Summit. We feel more enthusiastic than ever about our opportunity to shape the industry's culture and we are determined to help make our community of entrepreneurs more inclusive, diverse and open-minded.