Brand Joint was founded with a passionate vision and challenging goal: to elevate the “cannabis brand” and make it more accessible and approachable to a broader audience. Even as states continue to initiate legal marijuana programs and move towards legalization, the uphill battle of breaking down negative stereotypes continues. In our humble attempt to “rebrand” cannabis and hemp, we hope to help reduce and eventually remove the stigma that consumers face, while embracing and celebrating cannabis culture.
The quest to rebrand cannabis is not a cookie-cutter solution. We, at Brand Joint, believe that those who brand authentically will be the leaders in the cannabis and hemp industries. As with any mainstream market, understanding how to differentiate from competitors is crucial to a successful brand. Along with my talented team, I embrace the challenge of learning about a company or product and designing an experience that is true to the brand and targeted to its audience.
It is a unique opportunity to be involved in the infancy of any industry, much less the fastest growing industry in the United States. I look forward to working with passionate, hard-working cannabis entrepreneurs to form an amazing hybrid of talent and design the perfect experience for your consumers.
Founder + Principal
Jennifer Culpepper founded the Maryland-based branding agency, Brand Joint, after identifying a need for specialized brand strategy and sophisticated design in the emerging cannabis industry. With over 20 years of experience designing successful brands, Jenn is an exceptional brand strategist and advisor to cannabis entrepreneurs who are looking to grow successful cannabusinesses.
In addition to Brand Joint, she is the Principal and Chief Creative of branding agency, Peppermill Projects. Her award-winning work for a wide variety of food and beverage, medical, non-profit, and retail clients has been featured in several design publications. Jenn and her team develop brands from the ground up — building a brand foundation and designing logos, websites, packaging, and interior spaces.
Jenn often shares her cannabis branding knowledge at industry conferences and expos, such as MJBizCon, Hemp Industry Daily, and Women Grow. She has been featured on CBS This Morning, in Forbes, Washington Post, Baltimore Business Journal, and MG Magazine.