November 17, 2016Comments are off for this post.

The Rise of Craft Cannabis

Just like gourmet food, beer and wine aficionados, many cannabis connoisseurs have sophisticated tastes and enjoy high-quality products. Paying more money for particular strains and potency is becoming increasingly normal. As the rise of medical marijuana programs and legalization spreads across the country (now 28 states), the way in which consumers think about their bud is changing. 

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October 19, 2016Comments are off for this post.

4 Tips For Cannabis Packaging

In any industry —  cannabis especially — your packaging design is the visual representation of your brand. The way in which your cannabis product is packaged becomes another important aspect of the overall brand experience. We often tell our clients "your packaging acts as your salesman on the shelf." You obviously can't have a sales rep standing beside your product at every dispensary to tell your brand story, so the packaging itself must communicate your brand's mission, vision and promise. 

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October 10, 2016Comments are off for this post.

Women Grow Baltimore

Last Thursday, Jenn and the Brand Joint team attended the Women Grow Signature Speaker Networking Event at the offices of Offit Kurman in Columbia, Maryland to speak about branding your customer experiences. Jenn focused on the value of strong design and smart brand strategy in the cannabis industry and how cannabusinesses can speak to various audiences with targeted messaging, marketing and packaging to create the entire brand experience.

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October 7, 2016Comments are off for this post.

Why Dispensary Interior Design Matters

For dispensaries in particular, the interior space is a crucial element of the brand experience. Branding does not end once a logo is designed, when the business cards are printed, or a website goes life. Your brand is a living, breathing entity that provides a particular experience and evokes emotion from your consumers. That's why it's so important for dispensaries to care about branding and design — especially when it comes to their interior space. Ask yourself, "what is the experience I want to provide for my customers and patients. What do I want them to feel the moment they step in the door?"

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October 4, 2016Comments are off for this post.

Baltimore Business Journal

We're extremely honored and excited to announce that Jenn is featured in the Baltimore Business Journal this week! She was interviewed by Associate Editor Carley Milligan about Brand Joint, our services and what she envisions for the future of the cannabis industry. The interview can be found online and in the latest print edition sold in stores!

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September 6, 2016Comments are off for this post.

Branding Maryland Processors & Growers

So, until then, now what? The process of becoming a fully operational cannabusiness has only just begun. The "to-do" list for these processors and growers may seem never-ending, but setting some time (and money) aside for developing smart brand strategy and strong design will be key to differentiating one company from another.

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August 3, 2016Comments are off for this post.

Cannabis Generational Marketing Part 4: Baby Boomers

Things sure have changed in the last 50 years of cannabis use. Using a blow torch for dabbing might be intimidating for Baby Boomers who are reintroducing themselves to marijuana legally, but cannabusinesses have so much to offer for this generation. Baby Boomers grew up with very unique views and experiences of cannabis use. According to Chuck Underwood, cannabusinesses need to be sensitive to those experiences, as some Boomers "viewed it as a gateway drug, while others saw it as safe."

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July 20, 2016Comments are off for this post.

Cannabis Generational Marketing Part 3: Gen X

Also known as the "Forgotten Generation" or the "Middle Child" between Millennials and Boomers, the Gen Xers are often left on the back-burner while companies rush to reach the very impressionable Millennials and money-spending Baby Boomers. However, as these 35-49 year olds now control the highest spending power, it's wise to think about their buying habits and behavior to most efficiently market your brand.

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June 27, 2016Comments are off for this post.

Generational Marketing Part 2: Millennials

When you think of a Millennial, you might imagine a 21-year-old college student that takes a lot of selfies and uses far too many emojis. While that persona certainly falls under the category, Millennials are actually as old as 36. Although the twenty-something stoner culture is still alive and kickin', when targeting towards the Millennial group, you must also consider professionals and parents that belong in the age range.

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