All Posts in Just For Fun
Summer isn't quite over yet, but we’re already thinking ahead to fall. We're not just looking forward to a break from the Maryland heat, but we're excited to welcome our fall intern! Each semester, Brand Joint and our sister company, Peppermill Projects, seeks out an aspiring Graphic Designer who is passionate about design and looking for real-world branding experience.
We won’t make you fetch us coffee (but we’ll gladly take one if you’re offering). Instead, you’ll learn the ins and outs of working at a full-service cannabis branding studio. You’ll work alongside our design team to create social media content, including styled photoshoots, illustrations and animation. You’ll sit in on brainstorming meetings and help dispensaries, processors, growers and other cannabis businesses develop brand strategy and creative solutions. Our goal is to help you build your portfolio and provide you with the skills and enthusiasm for starting your career in Graphic Design!
WHO YOU ARE: You are in your Senior year at an excellent Graphic Design program at a college or university. You’re creative, detail-oriented and have a passion for design and typography. Your skills include:
– Experience with the Adobe CS including InDesign, Illustrator, and Photoshop
– Squarespace & WordPress
– Other interactive, photography and illustration skills a plus
WHAT YOU NEED: A strong work ethic, positive can-do attitude, excellent communication skills, an ability to work in a fast-paced, collaborative environment and an enthusiasm for improving your design skills!
NEXT STEPS: Email your resume and a few lines on why you should be our next intern to email@example.com Please include a link to your online portfolio. This is an unpaid internship but suitable for college credit.
The Brand Joint office has gone international! Originally from Dublin, Ireland, Richy Arthurs joined the Brand Joint and Peppermill Projects team for an internship to learn what goes on behind the scenes of a cannabis branding and design studio. Richy studied Web Development at Maynooth University and was formerly employed at IBM in Dublin.
Richy "cycles" to our office weekly, where he assists our creative team with brainstorming sessions and promotional projects. Since joining the team, Richy has quickly (and impressively) picked up some interactive and animation skills. He's currently working on some fun, informational videos for Brand Joint and our clients.
In his spare time, he enjoys photography, reading, ultimate frisbee, drinking beer and scoping out his new home here in Maryland. Welcome to the team, Richy!
The east coast’s premier cannabis branding and graphic design agency Brand Joint (and its sister company, Peppermill Projects) is looking for an aspiring Graphic Designer to join our team for a summer internship!
WHAT YOU’LL DO: You’ll learn the ins and outs of working at a full-service cannabis branding studio. You’ll work alongside our Design team to create social media content including styled photoshoots, illustrations and animation. You’ll sit in on brainstorming meetings and help dispensaries, processors and growers develop brand strategy and creative solutions. We’ll let you draw on the walls and you won’t even get in trouble for it!
WHO YOU ARE: You are in your Junior or Senior year of an excellent Graphic Design program at a college or university. You’re creative, detail-oriented and have a passion for design and typography. Your skills include:
- Experience with the Adobe CS including InDesign, Illustrator, and Photoshop
- Squarespace & WordPress
- Other interactive, photography and illustration skills a plus
WHAT YOU NEED: A positive can-do attitude, excellent communication skills, an ability to work in a fast-paced, collaborative environment and an enthusiasm for improving your design skills!
NEXT STEPS: Email your resume and a few lines on “Why You Should Hire Me” to firstname.lastname@example.org. Please include a link to your online portfolio. This is an unpaid internship but suitable for college credit.
Today we're celebrating Brand Joint's one-year anniversary! We have met so many incredible, talented entrepreneurs in the growing cannabis community in the past twelve months. We feel so lucky to do the work we feel passionate about for our amazing clients. Take a look at a few of our one-year milestones:
- Launched our company with the "Win a Brand" contest, receiving entries nationwide
- Completed a logo refresh, packaging design and implemented brand strategy for National Holistic Healing Center
- Featured in Forbes, The Washington Post, Baltimore Business Journal and North Coast Journal
- Introduced Interior Design to our lineup of services
- Developed Ananda, a line of sophisticated cannabis-infused products
- Presented at various events: Women Grow Signature Networking Events (Baltimore & D.C.), Offit Kurman Affinity Group, B.U.D. Summit
- Interviewed by CBS This Morning
- Led the "Parenting in the Cannabis Industry" panel at the Women Grow Leadership Summit
We can't wait to see what's in store for year two. Thank you to all those that have helped make this such a successful first year for Brand Joint!
The Women’s March on Washington has millions of women feeling more empowered than ever, including the women at our Annapolis, Maryland cannabis branding studio and sister company, Peppermill Projects. We are always encouraged to “design for good.” We designed a series of posters after feeling empowered to participate. You can head over to Peppermill Projects to download the posters, share on social media, hang up in your house, keep close to your desk — wherever you need that motivation to keep your head up and keep fighting for what’s right.
Take a look at the posters in action this weekend during the Women's March on Washington!
On September 28th, the Creative Business Owners Guild (CBOG) hosted a lovely Happy Hour with DMV-area creatives at the beautiful office of General Design Co. located in Washington, D.C. Brand Joint met with 3 other Graphic Design studios; General Design Co., GRAPHEK and Openbox9 to present some of our recent projects and discuss our branding and design processes. It was inspiring to be in a room full of passionate creative minds talking about the work that we love doing. We look forward to getting together again soon!
The Brand Joint team: Grace, Nicole and Jenn Nicole and Grace presenting recent work for National Holistic Healing Center DMV-area designers mingle in the kitchen before presentations The Openbox9 team utilizing the staircase for their presentation A designer happy hour wouldn't be complete without well-designed craft beer! The GRAPHEK team with the real MVP of the night: pizza General Design Co. explaining their design process The GRAPHEK team explaining a few conference campaign concepts
In case you missed it, the National Holistic Healing Center, located in Washington, DC was chosen as the "Win A Brand" grand prize winner last month! A few weeks ago we met with the NHHC team and held a Brand Discovery workshop right in their dispensary.
Our Brand Discovery phase helps us learn as much as possible about our clients' cannabis business and goals, so we can successfully design an authentic brand. The workshop with National Holistic Healing Center focused on defining the target audience and appropriate messaging, as well as digging deep to the brand's foundation to build upon their mission, vision and promise. It was a productive morning with the NHHC team — Chanda, Michael, Andy and Drew. The DC Medical Marijuana Program is lucky to have these 4 wellness consultants and providers!
Now that we've completed Phase 1, Brand Joint will begin to explore the visual aspect of NHHC's brand. Stay updated with the design and rebranding process by checking back in with our blog, or follow us on social media — Facebook, Twitter and Instagram!
Michael showing Jenn around the dispensary Learning about the newest products in stock Andy and Chanda deep in thought as they choose their brand descriptors during the "Brand Deck" exercise.
The cannabis industry has been around for a while, but with legalization increasing in states across the country, it should be no surprise that the market is becoming more and more competitive. When Brand Joint matured from an idea to reality, we were surprised by how many cannabis branding companies existed on the West Coast. However, to our knowledge, there are very few that are up and running east of the Rockies.
As various states continue to accept medical marijuana programs, we felt that our branding experience and presence will be beneficial to both medical and recreational cannabis businesses. Though we may be one of the few cannabis specific branding studios in the East, it's certain that many more will follow.
As the cannabis industry emerges, there are several noticeable comparisons to the world of craft beer. When microbreweries and craft breweries starting hitting shelves and coolers, logo and package design made all the difference. The creative design itself was a visual representation of what differentiated craft breweries from the "big dogs" — Budweiser, Coors, Miller, etc. Small batch beers were hand-crafted, creative and thought-provoking. Packaging suddenly had character and personality. It could be argued that the thought and effort put into beer packaging design influenced purchasing decisions before even tasting the beverage.
Several years later, craft beer has erupted into what now makes up 11% of beer sales in the United States. If that percentage seems small, imagine the beer section at your nearest liquor or grocery store. Pretty crowded, right? There are hundreds of breweries competing for a stake in that 11%!
When you're competing for any space on a shelf, even if it's not within eye level, logo, package design, and overall branding strategy is crucial to a brewery's success. Even the big dogs are updating their branding and logo design to compete with the extremely competitive craft selection. After Miller Lite switched to their old school white logo for an Anchorman 2 promotion in 2014, sales rocketed. So much so, that it stuck. Just this past year, Budweiser redesigned their logo and packaging.
The point is, beer brands can not maintain the status quo and neither can cannabis businesses. 24 states plus D.C. currently have laws legalizing marijuana in some form, whether its recreational or a medical marijuana program. That's an opportunity for a lot of cannabusinesses to grow.
Sure, the "big dog" edible companies out West can hope to thrive on past success and name recognition alone, but the clock is ticking. It's only a matter of time before a more delicious tasting (and looking) product winds up on the shelf. High-quality products with smart design and brand strategy will emerge as the industry's leaders. Is your cannabis business ready?