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September 28, 2017 - No Comments!

Branding Pennsylvania Dispensaries

Brand Joint is headed to Philly! Our Creative Director, Jennifer Culpepper will be the Featured Speaker at the Women Grow: Philadelphia Networking Event on October 5th. With 52 dispensaries opening in the Keystone State in 2018, having a well-designed dispensary brand is more important than ever. If the industry as a whole makes an effort to become more accessible and approachable to a broader audience, dispensaries will become more easily accepted by their communities. 

A well-branded dispensary experience requires more than putting a logo on the wall, your products and apparel — it's the total sum of all the little details. Design details inside the dispensary like the music playing in the waiting room, the art on the walls, staff uniforms and product packaging must be consistent with the exterior design elements, such as your like website and 
social media presence. Together, these details create an overall brand experience that leaves patients with a positive lasting impression.
 
Jenn will explain how dispensary owners can create a loyal following by finding their key differentiators, determining the proper target audience and designing a memorable retail experience. Don't miss out — get your tickets here

June 29, 2017 - No Comments!

Brand Joint Featured in MG Magazine

We are excited to announce that Brand Joint was featured in June's issue of MG Magazine! In the article, "Profiles in Marketing: People, Firms, Brands & Stories," our Founder Jennifer Culpepper shared insight to common mistakes cannabis companies make regarding their branding and design. You can find the full article in MG Magazine or read it online!

June 1, 2017 - No Comments!

Marketing Mentor Podcast

This week, Brand Joint's Founder, Jennifer Culpepper was featured on The Marketing Mentor Podcast. The Marketing Mentor, Ilise Benun, covers a wide variety of topics. Each episode is a "no-fluff chat about the nuts and bolts of how designers, copywriters, photographers and other creatives are doing to grow their business to get better clients with bigger budgets."

In the latest episode, "Experienced Newbie: Entering the Brand New Cannabis Market," Jenn shares insight to seeking out a niche and helping the cannabis industry find value in strong brand strategy and quality design. You can listen to the full episode here!

February 7, 2017 - No Comments!

Women Grow Leadership Summit

Last week, our Chief Creative Jennifer Culpepper attended the Women Grow Leadership Summit in Denver, Colorado. Once a year, cannabis industry women (and men) gather in Denver to network, share insight and inspire one another. Over the course of three days, Jenn attended inspirational lightning talks, social events and educational panels. It was a motivational and inspiring summit, surrounded by so many incredible women that are passionate about their cannabis careers.

On Friday, February 3rd, Jenn led a discussion on the "Parenting in the Cannabis Industry" panel as a follow up to the CBS This Morning interview that aired a few weeks ago. Along with fellow cannabis entrepreneurs Leah Heise (CEO Women Grow), Carrie Kirk (Cannaline) and Chanda Macias (Owner of National Holistic Healing Center), Jenn shared her own experience "coming out" as a cannabis industry professional to family, friends and her whole Facebook world. Each member of the panel shared their stories and unique challenges they face as parents in this industry. In this lively exchange, attendees also discussed how they talked to their children about marijuana. There was discussion about adult-use and how that was addressed with children. Some moms (from states where adult-use is legal) felt it best to model responsible consumption, while others felt more comfortable hiding it from their children. There was general consensus around talking honestly to kids, while keeping it age-appropriate.

Based on the response to the panel, it was clear that parents are looking for a community in which they can share stories, advice and ask questions to other parents in a judgment-free zone. Be on the lookout for a closed group you can join coming soon!

February 2, 2017 - No Comments!

Women Grow Panel: Parenting in the Cannabis Industry

Hello, from Denver!

This week I'm attending the Women Grow Leadership Conference. In just under 24 hours I've met some incredible women and men that are truly passionate about their careers. As I'm surrounded by so many like-minded entrepreneurs, I feel inspired and thankful to do what I love — help cannabis companies compete (and grow) in this competitive market by developing unique brand strategy and smart design necessary for success.

Tomorrow, February 3rd, I will be leading the discussion for the "Parenting in the Cannabis Industry" panel with my fellow cannabis entrepreneurs Leah Heise (CEO Women Grow), Carrie Kirk (Cannaline) and Chanda Macias (Owner of National Holistic Healing Center). Last week we were interviewed by CBS This Morning on the unique challenges we face as parents in this cannabis industry.

When I showed the CBS This Morning segment to my children, I was surprised they didn’t have any questions. I was hoping that this would have been an opportunity to start a conversation about marijuana and my role in the industry. As it turns out, they were more concerned with how many times I mentioned them in the interview! I didn't want to press a conversation they weren't interested in having, so for now, they remain blissfully unaware. However, I do feel the pressure of a timeline as they grow up and get closer to middle school. I know that I need to educate my children about cannabis and explain why it's still controversial.

I don't know just want to say exactly, but I often reach out to other industry moms (and dads) to share thoughts, opinions and strategies on how to frame the conversation. What do you think is the best way to talk to kids about marijuana? How do you explain that cannabis is both a medicine that can be very beneficial, but is also used recreationally (both legally and illegally, depending on where you live)? Do you consume cannabis openly, modeling responsible use (as with alcohol) or do you hide it from your children? How do you discourage children from experimenting with marijuana while simultaneously explaining that it's not that dangerous?

Tomorrow's panel will be the start of a much needed discussion in this industry. With your help, we can ensure our children are well-educated and informed about cannabis use, its purposes, and why its legality creates a debate in the United States.

Do you have any advice you'd like to offer? Questions for the panel? Sound off in the comment section! Your feedback is appreciated!

-Jenn

January 25, 2017 - No Comments!

CBS This Morning: “Pot Moms”

In December, we announced that CBS News National Correspondent Chip Reid visited the Brand Joint office and conducted an interview about the challenges of parenting in the cannabis industry for CBS This Morning.

The segment finally aired live this morning! Along with fellow industry moms (Leah Heise of Women Grow, Chanda Macias of National Holistic Healing Center, Shawnta Hopkins-Green of Mycannx and Carrie Kirk of Cannaline), Jenn talked about the unique challenges of being a parent in the industry. Check out the entire segment and transcript on CBSnews.com, or watch the interview below!

December 6, 2016 - No Comments!

CBS This Morning Interview

Last week was an exciting one at the Brand Joint Office! As a follow up to October's Washington Post article, "‘Kind of taboo’: Pot industry moms form support group in an era of legalization," CBS This Morning contacted Jenn and other Maryland/D.C. area cannabusiness women for a television interview.

CBS News National Correspondent Chip Reid visited the Brand Joint office and conducted the interview in-house. Along with fellow industry moms (Leah Heise of Women Grow, Chanda Macias of National Holistic Healing Center, Shawnta Hopkins-Green of Mycannx and Carrie Kirk of Cannaline), Jenn talked about the unique challenges of being a parent in the industry. The segment should air within the next few weeks. We'll keep you updated!

Brand Joint's Jennifer Culpepper getting ready for her closeup Brand Joint's Jennifer Culpepper getting ready for her closeup The entire crew posing for a picture after the interview  The entire crew posing for a picture after the interview The Brand Joint team with CBS' Chip Reid! The Brand Joint team with CBS' Chip Reid!

October 31, 2016 - No Comments!

Washington Post: Parenting in the Cannabis Industry

This morning, Brand Joint's Founder, Jennifer Culpepper was featured on the front page of the Metro page in the Washington Post. The article, "Moms in pot business wonder what to tell kids," discusses the unique challenges parents face in the cannabis industry. 4 cannabusiness women in the Washington, D.C. area, including Jenn, were interviewed.

For Jenn in particular, learning to talk to her 7 and 9-year old children about cannabis use gets a bit complicated.  She believes cannabis has numerous benefits for many groups of people medicinally and believes responsible adult-use should also be legal. However, she wants her children to understand that it's not okay to consume until they are adults.

“For me, my challenge with my kids is everything is black and white with them, nothing is gray,” Culpepper said. “Everything is good or bad. There is a lot of gray area here.”

The full article is available online. How do you talk to your children about cannabis? Share your thoughts in the comments below!

October 10, 2016 - No Comments!

Women Grow Baltimore

Last Thursday, Jenn and the Brand Joint team attended the Women Grow Signature Speaker Networking Event at the offices of Offit Kurman in Columbia, Maryland to speak about branding your customer experiences. Jenn focused on the value of strong design and smart brand strategy in the cannabis industry and how cannabusinesses can speak to various audiences with targeted messaging, marketing and packaging to create the entire brand experience.

L to R: Women Grow: Baltimore Chapter Founders Carissa Cartelemi, Elizabeth L to R: Women Grow: Baltimore Chapter Founders Carissa Cartelemi, Elizabeth "Boo" Lunt and Brand Joint's Founder Jennifer Culpepper

As Maryland processors, growers and dispensaries begin to build their brands, it's important to understand the needs of your target audience before designing the visual aspects, such as your logo, packaging or interior space. Jenn spoke about the significance of creating authentic experiences for various cannabis consumer segments, such as (but definitely not limited to!) the health and wellness yoga moms, Millennial males, and Baby Boomer patients.

We met so many new wonderful entrepreneurs and those just wanting to learn more about the cannabis industry at this month's event. We look forward to working with Maryland growers, processors and dispensaries, and will attend another D.C. or Baltimore Women Grow event in the near future!