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Uncategorized Archives | Brand Joint

June 4, 2019Comments are off for this post.

Brand Joint To Launch CBD-Infused Skin Care Line

Over the last year, the Brand Joint team has been insanely busy creating and designing our own brand of CBD-Infused Skin Care products — I + I Botanicals! We're excited to announce the official launch of I + I at this year's Women Grow Leadership Summit, June 7-8 in Washington, D.C!

I + I was founded by three women seeking to change the way we view our beauty and self-care routines. Our Founder and Chief Creative, Jennifer Culpepper began working with one of our amazing clients, Dr. Chanda Macias, a cell-biologist and owner of medical cannabis dispensaries and cultivations in Maryland, Louisiana, and Pennsylvania in 2016. Together, they saw first-hand the healing benefits of CBD and the potential for the plant. Raised in East Africa, Selam Kelati draws inspiration from effective natural remedies that her family weaved into daily life including cooking, medicine, and cosmetics. Selam brings her wealth of knowledge about herbal and homeopathic ingredients like moringa oil and prickly pear seed oil to the table.

As we developed the products and discovered our brand story, our brand was built upon three guiding principles — good for the body, good for the Earth, good for the soul. As busy working moms themselves, I + I's Founders identified the need for effortless, trustworthy products that fit within demanding lifestyles and offer moments of self-love and care. Each formulation is intentionally designed with only good ingredients. The I + I team spent countless hours researching and responsibly sourcing every ingredient, including lab-testing the CBD. Additionally, care was taken to ensure the packaging is as eco-friendly as possible, using recycled and recyclable materials, and designing boxes that ship flat to lessen the carbon foot print of shipping.

Creating a name is always a challenging part of any brand development process. This was no different. We wanted to find the perfect name to  encompassed our story — who we are and what we stand for. "I and I" is a Rastafarian term that is often used in place of "you and me" or "we." I + I is the representation of One Love, which means that because we (I and I) are the same, we should love one another like we love our own self. The best way to embody the I + I spirit is to show kindness toward yourself and others. I + I products are designed to give women (and men) daily moments of self-care and self-love.

The best way to embody the I + I spirit is to show kindness toward yourself. I + I products are designed to give women (and men) daily moments of self-care and self-love, like a long, uninterrupted bath or taking a few minutes before bed to hydrate and rejuvenate your skin.

After nearly a year of researching, building our brand foundation, developing and testing formulations, designing and prototyping the packaging, and prepping our displays, it's finally time for our product to hit store shelves! We're thrilled to release 3 new products: CBD-Infused Face Serum, CBD-Infused Dry Body Oil, and CBD Bath Teas next week at the Washington Court Hotel.

Check back on the blog next week to get a glimpse into the I + I packaging process and how the Brand Joint team brushed up on our watercolor painting skills!

May 24, 2019Comments are off for this post.

Women Grow Leadership Summit Heads East

For the last few years, Brand Joint has made the journey out west to the Mile High City for the Annual Women Grow Leadership Summit. It's that time again, and we're excited to attend the 2019 Summit — right in our backyard! WGLS is heading to Washington, DC, June 7-8 at the Washington Court Hotel for the first time on the east coast.

The Leadership Summit offers an opportunity for speakers and attendees to share their stories, goals, expertise and inspiration in a supportive, empowering environment. For two days, women (and men) gather to celebrate diversity in the cannabis industry through a series of Lightning Talks, panel discussions, and exhibitions. It's the perfect opportunity for cannabis enthusiasts and entrepreneurs to network, gain invaluable knowledge and resources, and develop lasting relationships in our growing industry.

Jennifer Culpepper, Brand Joint's Founder & Chief Creative, will be speaking on the Business & Branding of Edibles & Infused Products panel Saturday, June 8th at 2:30pm. She'll be sharing her insight on the latest trends in infused products and how packaging design can make or your brand. If you're wondering how to take your cannabis, CBD, or hemp brand to the next level, you won't want to miss out on this discussion!

There's still time to buy your tickets and be a part of this incredible experience. More details and ticket sales here. We hope to see you in just a couple weeks!

April 19, 2019Comments are off for this post.

9 Cannabis Advocates You Need To Know As You Celebrate 420

The beloved cannabis holiday falls on April 20th, aka 420, and you can find enthusiasts surrounded by smoke on this celebratory event across the country. The meaning behind 420 can get kind of hazy (no, it's not the police code for illegal consumption), but as legalization continues to spread across the United States, it's important to honor those that have allowed us to celebrate this commemorative day.

Below you'll find 9 cannabis advocates that fought to reduce the stigma by normalizing cannabis use and have paved the way for legalization. This list of medical professionals, athletes, musicians and policy influencers is just a mere sample of the thousands of advocates who have dedicated their lives to cannabis education and advocacy.

Referred to as the "Emperor of Hemp," Jack Herer authored the The Emperor Wear No Clothes, a non-fiction book about the history and uses of the cannabis plant before founding and serving as the director of the organization Help End Marijuana Prohibition (HEMP). Jack spent his life fighting for decriminalization of cannabis due to its renewable source of fuel, food, and medicine before passing away in 2010.

With the famous lyrics, "smoke weed every day," it's hard to think of any other rapper more famous for cannabis advocacy than Snoop D-O-Double-G himself. He's certainly not shy when it comes to his consumption, and in the last few years, he's launched several cannabis-related businesses including Eaze, a medical marijuana delivery service, the website Merry Jane, and his own product line, Leafs By Snoop. B

Bob Marley spent his musical career advocating for marijuana's spiritual and medicinal importance. In an interview with Quartz, Marley's son, Ziggy Marley stressed his father's message. "He was a person who wanted social justice in a real sense, in a real physical sense,” he said. “There's a lot more to it than the whole, 'Bob Marley, love and peace and smoke weed.' ... It's much deeper. And the message is always relevant.” Long after his death, Marley's family helped release the first ever international cannabis brand, Marley Natural.S

Known as "the Father of the Cannabis Industry," Steve DeAngelo founded several successful cannabis companies, including Harborside Health Center, Steep Hill Labs, and ArcView Group, and has been protesting cannabis prohibition for more than four decades. His activism began in Washington D.C., organizing smoke-ins after dropping out of high school to protest prohibition. He continues to encourage cannabis enthusiasts to fight for legalization and become involved in the industry.

Most famous for his talk show, Montel Williams was diagnosed with multiple sclerosis in 1999, a disease that causes intense burning sensations throughout his entire body. He founded the Montel Williams MS Foundation in 2000 and has been open about his use of medical cannabis in treating symptoms related to the disease. As a supporter of legalization, especially patients and veterans like himself, Williams founded Lenitiv Scientific, providing his own line of hemp and cannabis products.

Dr. Sanjay Gupta MD, a Neurosurgeon and Assistant Professor of Neurosurgery at Emory University School of Medicine, Associate Chief of Neurosurgery Service at Grady Memorial Hospital in Georgia, and Chief Medical Correspondent at CNN was known for being anti-cannabis for most of his career. He has since apologized and reversed his stance, sharing his findings after a five-year investigation into cannabis' medical benefits (including a cure to the opioid crisis) in the documentary series, Weed.

Keith Stroup established NORML, the National Organization for the Reform of Marijuana Laws in 1970 with a $5,000 donation from the Playboy Foundation. NORML aims to change public opinion about marijuana use and fights for adult-use legalization. With hundreds of chapters across the United States, Stroup (and NORML) still continue to advocate for policy reform and the decriminalization of marijuana offenses.
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Criticized for being a "stoner" in the NFL for his many failed drug tests due to his cannabis consumption, Ricky Williams, the former two-time All-American and Heisman Trophy winner is changing the way people view cannabis use in athletes. Since retiring from the NFL, Williams has made it his personal goal to "elevate the legitimacy of cannabis as a medicine and the respect of medical professionals for cannabis users." He is the Founder of Real Wellness, his own California-based personal brand of cannabis-based products.

More commonly known as 'Brownie Mary," Mary Jane Rathbun is famous for distributing marijuana infused brownies to AIDS patients during her time as a volunteer at San Francisco General Hospital in the 1980s. She used her monthly Social Security check to purchase the baking supplies and was arrested serval times, bringing awareness to both the AIDS virus and the medicinal benefits of cannabis. Her international media attention and activism led researchers to propose clinical trials regarding cannabinoids and HIV, as well as help pass Proposition 215 in California.



April 15, 2019Comments are off for this post.

Brand Joint Seeks Two Summer Interns!

It's that time again — we're searching for two summer interns to help us out with content creation, graphic design and branding projects for our cannabis clients and Brand Joint projects! Each semester, Brand Joint (and our sister company Peppermill Projects), seeks out summer interns who are outgoing, passionate about design, and looking for real-world branding experience.

This year we are seeking out two interns: a Graphic Designer and Copywriter. As a Brand Joint intern, you’ll learn the ins and outs of working at a full-service cannabis branding studio. You’ll work alongside our design and writing teams, sit in on brainstorming meetings, help our team come up with creative solutions, and create compelling content for our clients. You'll build your portfolio and have fun while doing it!

What You Need: A strong work ethic, positive attitude, excellent communication skills, and the ability to work in a fast-paced, collaborative environment! Excellent taste in music and an appreciation for Chicago-style popcorn is also a plus. Check out the internship details below!

GRAPHIC DESIGN INTERN

Who You Are: You have completed your Junior year at a college or university with an excellent Graphic Design program. You're ridiculously organized and meet your deadlines. You’re creative, extremely detail-oriented, have a passion for design and social media, and will be comfortable designing for the evolving cannabis industry. Your skills include:

– Experience with the Adobe CS including InDesign, Illustrator, and Photoshop
– Squarespace & WordPress
– Other interactive, photography or illustration skills

COPYWRITING INTERN

Who You Are: You are in your Junior or Senior year pursuing a degrees in Communication, Marketing Advertising or English. You're creative and have a strong knowledge of social media content. You have strong opinions about the Oxford comma and probably have a few good puns up your sleeve. Your skills include:

– Editing and Copywriting
– The ability to adapt your writing style to a variety of voices
– Educational and Creative blog writing
– Social Media platforms, particularly Facebook and Instagram

NEXT STEPS: Email your resume and a few lines on why you should be our next intern to talent@brandjoint.com. Please include writing samples (Copywriting Intern) or a link to your online portfolio (Graphic Design Intern). This is an unpaid internship, but suitable for college credit.

* Applications are due April 30th. We will begin scheduling phone interviews on May 1st.

March 21, 2019Comments are off for this post.

Jenn to Speak at MJBizConNEXT!

Brand Joint is heading to New Orleans! We're excited to announce that Jennifer Culpepper, Brand Joint's Founder & Chief Creative, has been chosen to speak at the Hemp Industry Daily Conference at MJBizConNEXT in June! This cannabis/hemp conference and expo draws industry business executives, lead cultivators, extractors and innovators from around the globe to network and learn about the new trends in the market.

According to a Brightfield Group report, the CBD market was expected to hit $591 million in 2018 and expected to grow 40 times — to $22 billion — by 2022. With CBD and hemp products popping up online and on store shelves at a rapid rate, strategically designing a strong brand foundation is the key to a successful business. Jenn's session in the Dollars and Business track, "In a Sea of Green, Does Your Brand Stand Out?" takes place at 9am on June 14. During her presentation, attendees will learn how customer empathy and creating a customer experience that resonates with your target audience are crucial to successfully branding product lines for a wide variety of consumers.

We're excited to attend another great MJBizCon in a beautiful city, and Jenn is looking forward to meeting new cannabis and CBD entrepreneurs! If you haven't purchased your ticket, you can do so here. We hope to see you in a few months!

March 1, 2019Comments are off for this post.

Brand Joint Logos Chosen for LogoLounge Book 11!

2018 was a great year for Brand Joint, and we're excited to announce that two of our logos and another from our sister company, Peppermill Projects, have been chosen for LogoLounge's Book 11! LogoLounge is a community of graphic designers from all over the world sharing their work, and a forum to discuss trends and draw inspiration. Each year, LogoLounge holds a global competition judged by an international panel of designers to choose the very best from nearly 40,000 logos. We are honored to have a total of three logos included in the top 2,500!

The first logo featured in Book 11 is an alternative design option to the client’s chosen logo for Alt Pharm, a medical cannabis dispensary in Maryland. Their dispensary radiates the perfect combination of science and nature and this logo option is reminiscent of classic apothecary with a delicate twist.

The second winning logo is for I + I, a brand of CBD-infused self-care products. “I and I” is a Rastafarian expression of the physical body and mind being one with the soul. The negative space between the two I's creates the "and" (+), which relates to the notion of becoming one with the body, soul, and Earth, much like the experience created by the brand's products.

Thank you to LogoLounge for the recognition, and stay tuned for more I + I updates and be sure to follow Brand Joint's Facebook and Instagram to keep up with our recent work!

November 12, 2018Comments are off for this post.

Prime Extracts Named Best Brand By LeafLink

 

LeafLink, a sales platform for cannabis brands, distributors, and retailers, has chosen Prime Extracts, one of our cannabis clients, for having the Best Branding in their 2018 LeafLink List! Each year the LeafLink List recognizes the best-selling and fastest-growing brands and products on their platform. We are incredibly honored to see our work among some of the most well-known brands in the cannabis industry!

Over the past year, the Brand Joint team worked with Prime Extracts to develop the name, logo, packaging design and overall brand strategy for their line of refined cannabis concentrates. To set a strong brand foundation for their product line, we worked with the Maryland-based company to determine what their brand stood for and how to best differentiate their products from others across the state. Together, we focused on three core brand values to communicate to their target audience through marketing and design: quality, transparency, and responsibility.

Quality 

Choosing a name for your cannabis company can be one of the most challenging and important parts of developing your brand identity. It’s important that your cannabusiness name conveys your brand essence to consumers. The name “Prime Extracts” reflects the purity of the concentrated cannabis. Using an organic, food-grade ethanol extraction process, plant material is distilled to its prime components, resulting in clean, consistent products comprised only of cannabis-derived ingredients. Reflective of that brand promise, we designed a minimalist logo using prime shapes and numbers. Additionally, the packaging incorporates bold, bright patterns, complimenting the robust and flavorful terpene and cannabinoid profiles for which Prime Extracts is known.

 

 

Transparency 

Prior to Prime Extracts' release in the Maryland market, we noticed that other brands attached a generic, unformatted label listing the state-required lab results and ingredients to their products. That label often covers up packaging design and is difficult to read due to its small print.

The Brand Joint team took Maryland's packaging regulations and incorporated them into a design feature that benefits consumers. Our unique label highlights Prime's terpene and cannabinoid profile in a simplified, educational design. This allows patients to quickly identify ingredients, allowing for educated purchasing decisions based on their desired experience. Additionally, when new products and strains are released, our social media team posts the third-party test results as another way to educate consumers through transparency.


Responsibility

One of the biggest problems our team identified with concentrate packaging is the difficulty of identifying a strain type once it has been removed from the original packaging. How can a consumer choose the appropriate strain type without any identifying marker on the cartridge? The brightly color-coded system we created for all Prime products is especially effective on the mouthpieces for vape pens. Sativa-dominate distillate, for example, will always be packaged in orange, while hybrids are marked as purple. Not only does the packaging stand apart on shelves, but it goes above and beyond in terms of patient safety. Packaging inserts and strain information are often discarded upon initial use, but patients will be able to medicate responsibility and appropriately based on their desired experience.

While this overall brand strategy and design is unique to Prime Extracts, the Brand Joint process is applied to each and everyone of our clients. Whether designing a logo, website, or social media content, we always start by building a brand's foundation — establishing the brand story and core values — before releasing products into the market.

We are grateful to LeafLink for recognizing our brand strategy and design for Prime Extracts on their 2018 List! We look forward to developing new products with the Prime team in the near future. Follow Brand Joint on Instagram to see what we're up to with out other cannabis clients!

October 3, 2018Comments are off for this post.

Deanna Segreti Joins Brand Joint!

We are excited to announce Brand Joint's newest team member, Deanna Segreti! Deanna’s role as Brand Joint's Office Manager ensures the office runs smoothly and our schedules stay organized. She’ll also be helping out with our Crabcakes & Cannabis orders, events and pop-up shop. Since joining our team, she has already streamlined several of our systems and has taught us the value of a good spreadsheet.

Deanna is currently attending Johnson and Wales University pursing a degree in Business Administration with a focus on Marketing. This multi-talented management wizard also has a background in computer science and a culinary degree. Prior to Brand Joint, she worked as a sous-chef at one of our favorite restaurants, Vin 909, and served as the Kitchen and Menu Manager at LaPrima. As much as we love her ability to keep our office running smoothly, we’re excited to taste her cooking (hint hint, Deanna)!

Deanna’s love for podcasts and scary books has already infiltrated the office, so a Brand Joint book club might be in order. We’re excited to have her around to keep us in line and are so thankful for her insane organization skills.

Welcome to Brand Joint, Deanna!

June 20, 2018Comments are off for this post.

Brand Joint Welcomes Two Summer Interns

Brand Joint is excited to have two talented interns join our team this summer! This year, we've expanded our Summer Intern Program to include both Graphic Design & Copywriting opportunities. Rebekah Brewer, our Graphic Design intern and Asa Goldstein, our Copywriting intern will work with our creative team to develop and design promotional and social media content for our dispensary clients, as well as Brand Joint & Crabcakes & Cannabis. We're feeling exceptionally inspired with two passionate, hardworking students on board for the next few months!  Read more

June 14, 2018Comments are off for this post.

Talking Terps in Downtown Annapolis

On Wednesday, June 13th, Brand Joint co-hosted an amazing event with the Maryland chapter of Women Grow in beautiful downtown Annapolis. Industry professionals, aspiring entrepreneurs, cannabis enthusiasts and medical patients gathered on the rooftop of Metropolitan to learn more about cannabis concentrates, terpenes and cannabinoids during the panel discussion, "Talking Terps with Prime Extracts."

Jennifer Culpepper, Brand Joint's Founder, led the conversation with two of our incredible clients, Reggie Alston of Prime Extracts and Dr. Chanda Macias and Michael Bobo of National Holistic Healing Center, as well as Philip Stripling of Steep Hill Maryland and DC.

Reggie, Prime's Founder, explained how his Maryland brand of refined cannabis concentrates are formulated to create a well-balanced experience for consumers. As a cell-biologist and dispensary owner, Dr. Chanda shared knowledge about ailment strain-alignment, and how certain strains and terpenes can benefit patients with certain illnesses and symptoms. Michael revealed his three favorite terpenes — Ocimene, Limonene and Myrcene — and demonstrated the various concentrate delivery methods. Phil then informed attendees about the Steep Hill Labs testing process and how patients can utilize test results to determine which strains are most beneficial for their needs.

The panel was extremely informative and attendees were able to ask any questions they had about cannabis concentrates and the differences between wax, shatter, and oil cartridges.

Crabcakes & Cannabis, a Maryland lifestyle brand created by Brand Joint, was also in attendance with a pop-up shop and raffle giveaways.

The venue was beautiful, the weather was great and the turnout was incredible! We are so thankful for the wealth of knowledge shared by our industry panel and we hope that attendees walked away more comfortable and informed about the benefits of cannabis concentrates.

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