June 20, 2018Comments are off for this post.

Brand Joint Welcomes Two Summer Interns

Brand Joint is excited to have two talented interns join our team this summer! This year, we've expanded our Summer Intern Program to include both Graphic Design & Copywriting opportunities. Rebekah Brewer, our Graphic Design intern and Asa Goldstein, our Copywriting intern will work with our creative team to develop and design promotional and social media content for our dispensary clients, as well as Brand Joint & Crabcakes & Cannabis. We're feeling exceptionally inspired with two passionate, hardworking students on board for the next few months!  Read more

June 14, 2018Comments are off for this post.

Talking Terps in Downtown Annapolis

On Wednesday, June 13th, Brand Joint co-hosted an amazing event with the Maryland chapter of Women Grow in beautiful downtown Annapolis. Industry professionals, aspiring entrepreneurs, cannabis enthusiasts and medical patients gathered on the rooftop of Metropolitan to learn more about cannabis concentrates, terpenes and cannabinoids during the panel discussion, "Talking Terps with Prime Extracts."

Jennifer Culpepper, Brand Joint's Founder, led the conversation with two of our incredible clients, Reggie Alston of Prime Extracts and Dr. Chanda Macias and Michael Bobo of National Holistic Healing Center, as well as Philip Stripling of Steep Hill Maryland and DC.

Reggie, Prime's Founder, explained how his Maryland brand of refined cannabis concentrates are formulated to create a well-balanced experience for consumers. As a cell-biologist and dispensary owner, Dr. Chanda shared knowledge about ailment strain-alignment, and how certain strains and terpenes can benefit patients with certain illnesses and symptoms. Michael revealed his three favorite terpenes — Ocimene, Limonene and Myrcene — and demonstrated the various concentrate delivery methods. Phil then informed attendees about the Steep Hill Labs testing process and how patients can utilize test results to determine which strains are most beneficial for their needs.

The panel was extremely informative and attendees were able to ask any questions they had about cannabis concentrates and the differences between wax, shatter, and oil cartridges.

Crabcakes & Cannabis, a Maryland lifestyle brand created by Brand Joint, was also in attendance with a pop-up shop and raffle giveaways.

The venue was beautiful, the weather was great and the turnout was incredible! We are so thankful for the wealth of knowledge shared by our industry panel and we hope that attendees walked away more comfortable and informed about the benefits of cannabis concentrates.

March 13, 2018Comments are off for this post.

Welcome to the Team, Nicole!

We are excited to announce Brand Joint's newest team member, Nicole Mayfield! Nicole has taken on several invaluable roles since she joined our team earlier this year. She keeps our office tidy, our schedules organized, client samples in order, and our sanity in tact! In addition to her insane organizational skills, Nicole is head of sales for Brand Joint's own lifestyle brand, Crabcakes & Cannabis.

It gets a bit confusing with two Nicoles in our east-coast office, but both have adapted to being referred to as the "other Nicole" daily.

Welcome to the Brand Joint and Crabcakes & Cannabis teams, Nicole!

February 26, 2018Comments are off for this post.

Now Hiring: Graphic Design Summer Intern

 

It's that time again — Brand Joint is searching for a summer intern to help us out with graphic design and branding projects for our awesome cannabis clients! Each semester, Brand Joint (and our sister company Peppermill Projects), seeks out an aspiring Graphic Designer who is outgoing, passionate about design and looking for real-world branding experience.

As our Graphic Design intern, you’ll learn the ins and outs of working at a full-service branding studio. You’ll work alongside our design team to create social media content, including styled photoshoots, illustrations and animated clips. You’ll sit in on brainstorming meetings, help our team come up with creative solutions and design content for our cannabis clients. You'll build your portfolio and have fun while doing it!

WHO YOU ARE: You have completed your Junior year at a college or university with an excellent Graphic Design program. You're ridiculously organized and meet your deadlines. You’re creative, extremely detail-oriented, have a passion for design and typography, and will be comfortable designing for the evolving cannabis industry. Your skills include:

– Experience with the Adobe CS including InDesign, Illustrator, and Photoshop
– Squarespace & WordPress
– Other interactive, photography or illustration skills

WHAT YOU NEED: A strong work ethic, positive attitude, excellent communication skills, and the ability to work in a fast-paced, collaborative environment! Excellent taste in music and an appreciation for snacking is also a plus.

NEXT STEPS: Email your resume and a few lines on why you should be our next intern to talent@brandjoint.com. Please include a link to your online portfolio. This is an unpaid internship, but suitable for college credit.

* Applications are due March 23rd. We will begin scheduling phone interviews the first week of April.

Take a look at some of the work from our previous interns:

 

 

January 24, 2018Comments are off for this post.

Women Grow Leadership Summit 2018

On January 31st, I'll be heading out to Denver for the 2018 Women Grow Leadership Summit. You may have attended my panel discussion at last year's Summit, "Parenting in the Cannabis Industry," but this year, I am thrilled to discuss another topic that I'm certainly familiar with. I am honored to join fellow panelists Dasheeda Dawson, Morgan Noble and Felicia Davis for our Breakout Session, "Big Brand Insights to Guide Your Cannabusiness Marketing." During this panel discussion, we'll be sharing insight into developing a power house brand and how to establish yourself in the marketplace. Additionally, we'll discuss the unique challenges entrepreneurs face in the cannabis and the ways you can overcome them.

When I left last year's Summit, I felt inspired, empowered and more enthusiastic than ever about the future of the cannabis industry and my role within it. Channeling that passion, I was happy to help the Women Grow team develop the messaging and brand for this year's Summit.

When women grow, we all grow. 

The message of this upcoming Leadership Summit is particularly poignant in today's climate. As a relatively new industry, we have a unique opportunity to shape its culture and future. Women Grow has helped paved the way for women dedicating their time and talent to the industry's growth to achieve leadership roles in successful cannabis companies. Many of these leaders are mothers, professionals in other industries and new entrepreneurs. But we can't stop fighting for our voices to be heard in this industry. Despite our success stories, we have work to do.

The cannabis industry should follow the example of the cannabis culture that started this very movement by striving to be more diverse, open-minded and inclusive. We must create a culture where women (and men) are not only treated equally, but feel valued, safe and comfortable in the workplace. We have the opportunity to show other industries that we have the power to change the norm.

When women lead, we inspire change. 

I've been to countless cannabis conferences and expos and have benefited from the networking opportunities. The Women Grow Leadership Summit, however, is unlike any other conference I've attended. The Summit offers an opportunity for speakers and attendees to share their stories, goals, expertise and inspiration freely. You walk away from the conference with more than a stack of business cards and flyers. What you gain from the Women Grow Leadership Summit is invaluable knowledge, resources and relationships that will undoubtedly help you on your path in this industry.

With just under a week until the Summit, I've found myself reflecting on my journey into this amazing industry. Women Grow truly fosters a sense of a community and empowerment for cannabis entrepreneurs. I continue to be in awe of my friends, partners and clients — especially the many women that have helped shaped and will continue to shape this diverse industry. I look forward to seeing familiar faces and building new relationships at the 2018 Women Grow Leadership Summit.

When women unite, we are unstoppable.

- Jennifer Culpepper, Founder & Creative Director of Brand Joint 

 

*By using our special sponsor discount code: brandj, you can purchase your All Access pass for the Leadership Summit for $325!

 

January 5, 2018Comments are off for this post.

Thank You, Richy!

After several months at Brand Joint, we are sad to say, "farewell" to our favorite Irish intern. Richy Arthurs has helped our team develop videos and animations for client projects, as well as our own social media accounts. Coming to Brand Joint (and America) without any interactive design experience, he was willing to learn new skills and help out in any way possible. We are blown away by Richy's grit, determination and the progress he's made.

It's been a pleasure watching Richy develop a new passion for animation, but his love for tuna fish casserole and peanut butter sandwiches is truly admirable! While we hate to see him go, we are so excited for his big move to North Carolina and new career with Ekos Brewmaster. They're lucky to have you. Thanks for all your hard work, Richy. You'll be missed — cheers to your next adventure!

Take a look at some of the awesome work Richy has completed during his time at Brand Joint:

 

Sativa vs. Indica Educational Video 

Cannavations Animated Logo 

Brand Joint's Website Launch Video 

 

4th of July Video 

Prime Extracts Animated Logo 

Brand Joint Halloween Video (cameo appearance by Richy himself)

 

 

 

December 21, 2017Comments are off for this post.

2017: A Year in Review

As we enter the new year, our team took a moment to reflect on the variety of work we’ve completed for our amazing clients in 2017. Last year has been our most productive and exciting one yet. Along with developing brand strategy and designing websites and packaging, we completed several logo projects for our dispensary and processor clients. Below you’ll find a few of our favorite cannabis branding projects of 2017. We're excited to see what 2018 has in store!

Charm City Medicus

Charm City Medicus is a Baltimore-area dispensary opening in a few weeks. Throughout the last several months, our team has helped develop social media strategy and promotional material leading up to their opening date. As they await their Grand Opening, their Facebook page has over 1,000 engaged followers, more than any other dispensary in the state.

 

Education is a huge marketing tool that has been an asset in the pre-opening success of CCM. This past November we helped coordinate an educational Veteran's Day event to inform their patients and the surrounding community about the medical benefits of cannabis. The "Healing Our Heroes" event was a huge success! Several industry professionals and experts weighed in on a panel and discussed how cannabis is grown and processed, and described how different strain types can help treat various ailments.

National Holistic Healing Center

National Holistic has been a beloved client since Brand Joint's beginning. Located in Washington, D.C., this medical cannabis dispensary was the last to open, but currently has the largest patient base in the city. In the last two years, we have helped update and elevate their branding and marketing materials, interior space and most recently, their website to match the team's warm and inviting personalities. Referencing their motto, "treat yourself with nature," the website design depicts elements of nature, providing a soothing experience for patients.

Crab Cakes & Cannabis — That's What Maryland Does!

This year, Brand Joint launched our first lifestyle brand. As Maryland is our home state, our first apparel line was specifically designed for cannabis enthusiasts and lovers of all things Maryland!

Products include sweatshirts, t-shirts, zip-ups, beanies, baseball hats, patches and stickers. These products are sold exclusively in Maryland dispensaries across the state. Check us out on Instagram and visit our website for wholesaler info!

Prime Extracts 

Prime Extracts distills the cannabis plants down to its prime component in order to make the finest quality cannabis oils and concentrates. Using prime numbers and shapes, we designed a bold, minimalist logo that references the concentrates Prime produces. The animation of the geometric shapes creates an interesting design element featured on their website. Most recently, we designed the packaging for Prime products that will be unveiled in Maryland dispensaries this year.

Cannavations

Cannavations is a boutique medical cannabis dispensary located in Cockeysville, Maryland. We designed their logo and website to reflect the clean, light and airy atmosphere of the dispensary itself.

The raised “v” over the green cross symbol for medical cannabis symbolizes the elevating and positive, healing effects of the high-quality medicine Cannavations provides at the dispensary. The animation creates an interesting and engaging element that can be used on the website and digital platforms.