June 14, 2018Comments are off for this post.

Talking Terps in Downtown Annapolis

On Wednesday, June 13th, Brand Joint co-hosted an amazing event with the Maryland chapter of Women Grow in beautiful downtown Annapolis. Industry professionals, aspiring entrepreneurs, cannabis enthusiasts and medical patients gathered on the rooftop of Metropolitan to learn more about cannabis concentrates, terpenes and cannabinoids during the panel discussion, "Talking Terps with Prime Extracts."

Jennifer Culpepper, Brand Joint's Founder, led the conversation with two of our incredible clients, Reggie Alston of Prime Extracts and Dr. Chanda Macias and Michael Bobo of National Holistic Healing Center, as well as Philip Stripling of Steep Hill Maryland and DC.

Reggie, Prime's Founder, explained how his Maryland brand of refined cannabis concentrates are formulated to create a well-balanced experience for consumers. As a cell-biologist and dispensary owner, Dr. Chanda shared knowledge about ailment strain-alignment, and how certain strains and terpenes can benefit patients with certain illnesses and symptoms. Michael revealed his three favorite terpenes — Ocimene, Limonene and Myrcene — and demonstrated the various concentrate delivery methods. Phil then informed attendees about the Steep Hill Labs testing process and how patients can utilize test results to determine which strains are most beneficial for their needs.

The panel was extremely informative and attendees were able to ask any questions they had about cannabis concentrates and the differences between wax, shatter, and oil cartridges.

Crabcakes & Cannabis, a Maryland lifestyle brand created by Brand Joint, was also in attendance with a pop-up shop and raffle giveaways.

The venue was beautiful, the weather was great and the turnout was incredible! We are so thankful for the wealth of knowledge shared by our industry panel and we hope that attendees walked away more comfortable and informed about the benefits of cannabis concentrates.

February 26, 2018Comments are off for this post.

Now Hiring: Graphic Design Summer Intern

 

It's that time again — Brand Joint is searching for a summer intern to help us out with graphic design and branding projects for our awesome cannabis clients! Each semester, Brand Joint (and our sister company Peppermill Projects), seeks out an aspiring Graphic Designer who is outgoing, passionate about design and looking for real-world branding experience.

As our Graphic Design intern, you’ll learn the ins and outs of working at a full-service branding studio. You’ll work alongside our design team to create social media content, including styled photoshoots, illustrations and animated clips. You’ll sit in on brainstorming meetings, help our team come up with creative solutions and design content for our cannabis clients. You'll build your portfolio and have fun while doing it!

WHO YOU ARE: You have completed your Junior year at a college or university with an excellent Graphic Design program. You're ridiculously organized and meet your deadlines. You’re creative, extremely detail-oriented, have a passion for design and typography, and will be comfortable designing for the evolving cannabis industry. Your skills include:

– Experience with the Adobe CS including InDesign, Illustrator, and Photoshop
– Squarespace & WordPress
– Other interactive, photography or illustration skills

WHAT YOU NEED: A strong work ethic, positive attitude, excellent communication skills, and the ability to work in a fast-paced, collaborative environment! Excellent taste in music and an appreciation for snacking is also a plus.

NEXT STEPS: Email your resume and a few lines on why you should be our next intern to talent@brandjoint.com. Please include a link to your online portfolio. This is an unpaid internship, but suitable for college credit.

* Applications are due March 23rd. We will begin scheduling phone interviews the first week of April.

Take a look at some of the work from our previous interns:

 

 

February 21, 2018Comments are off for this post.

Coming Soon: National Cannabis Festival

It's still a few months away, but we're already looking forward to the 3rd Annual National Cannabis Festival in Washington, D.C. on April 21st! If you haven't purchased your tickets yet, this year is one you won't want to miss. The festival is known for its many vendors, educational sessions, advocacy speakers, and awesome live music. This year the headliner is Cypress Hill!  Early bird tickets are on sale NOW for just $35.

You'll definitely catch our Creative Director, Jennifer Culpepper, singing along to Cypress Hill, but you'll also find her at the judge's table for the 3rd Annual CannaTank Contest! Similar to the show Shark Tank, CannaTank is a contest for aspiring cannabis entrepreneurs who are looking for start-up assistance from industry leaders and professionals. This will be Jenn's second year judging this riveting competition. The Grand Prize package includes: $1,000 in start-up assistance, business coaching meetings with Denver Relief Consulting and Brand Therapy session with Jenn at the Brand Joint office! If you have a cannabis business plan in the works and think you have what it takes, apply here! The deadline is extended to March 1, 2018.

While Jenn does her best Mark Cuban impression in the CannaTank tent, the rest of the Brand Joint team will be selling our brand new lifestyle brand, Crabcakes & Cannabis on the festival grounds! Products for sale include t-shirts, hoodies, hats, rolling trays, patches and stickers. Check out the Crabcakes & Cannabis Instagram and give us a follow to stay-up-to-date with our product releases.

We can't wait until this year's National Cannabis Festival — See you on April 21st!

February 7, 2018Comments are off for this post.

2018 WGLS Recap

Last week our Founder, Jennifer Culpepper, attended the 2018 Women Grow Leadership Summit in Denver, Colorado. Once a year, cannabis industry women gather to network, inspire one another and share industry insight. Over the course of three days, Jenn met with incredible women (and men) passionate about their cannabis careers and the growth of our amazing industry. In addition to attending several networking events and Breakout Sessions, Jenn sat on two educational panels and held her own Lightning Talk on the big stage.

In her Lightning Talk, "Connecting to Your Authentic Brand," Jenn revealed that when a brand is true to its values and the passions of the people behind the brand — that's how it becomes authentic and successful. As the Brand Joint team developed the messaging for this year's Summit, she explained her role as a brand strategist and designer. She can confidently define and build a brand for a business or organization, but it's up to the organization to LIVE that brand authentically. She invited the audience to inspire change, disrupt business as usual, and create the industry that we want it to be.

 

On Friday, Jenn joined panelists Dasheeda Dawson, Morgan Noble and Felicia Davis for their Breakout Session, "Big Brand Insights to Guide Your Cannabusiness Marketing." During the panel discussion, they discussed the unique challenges entrepreneurs face in the cannabis industry, especially in regards to digital marketing and branding. Later that day, she joined another panel talking about parenting and cannabis. This lively discussion brought up many important topics, including advocacy for sick children, the stigma of adult-use, and the challenges of speaking to children about cannabis use and its legality.

Jenn with Dr. Chanda Macias, the new Chairwoman of Women Grow!

Jenn met a lot of incredible women this year, including the Sisters of the Valley

We are thankful to have been such a big part of creating the messaging and theme for this year's Women Grow Leadership Summit. We feel more enthusiastic than ever about our opportunity to shape the industry's culture and we are determined to help make our community of entrepreneurs more inclusive, diverse and open-minded.

January 24, 2018Comments are off for this post.

Women Grow Leadership Summit 2018

On January 31st, I'll be heading out to Denver for the 2018 Women Grow Leadership Summit. You may have attended my panel discussion at last year's Summit, "Parenting in the Cannabis Industry," but this year, I am thrilled to discuss another topic that I'm certainly familiar with. I am honored to join fellow panelists Dasheeda Dawson, Morgan Noble and Felicia Davis for our Breakout Session, "Big Brand Insights to Guide Your Cannabusiness Marketing." During this panel discussion, we'll be sharing insight into developing a power house brand and how to establish yourself in the marketplace. Additionally, we'll discuss the unique challenges entrepreneurs face in the cannabis and the ways you can overcome them.

When I left last year's Summit, I felt inspired, empowered and more enthusiastic than ever about the future of the cannabis industry and my role within it. Channeling that passion, I was happy to help the Women Grow team develop the messaging and brand for this year's Summit.

When women grow, we all grow. 

The message of this upcoming Leadership Summit is particularly poignant in today's climate. As a relatively new industry, we have a unique opportunity to shape its culture and future. Women Grow has helped paved the way for women dedicating their time and talent to the industry's growth to achieve leadership roles in successful cannabis companies. Many of these leaders are mothers, professionals in other industries and new entrepreneurs. But we can't stop fighting for our voices to be heard in this industry. Despite our success stories, we have work to do.

The cannabis industry should follow the example of the cannabis culture that started this very movement by striving to be more diverse, open-minded and inclusive. We must create a culture where women (and men) are not only treated equally, but feel valued, safe and comfortable in the workplace. We have the opportunity to show other industries that we have the power to change the norm.

When women lead, we inspire change. 

I've been to countless cannabis conferences and expos and have benefited from the networking opportunities. The Women Grow Leadership Summit, however, is unlike any other conference I've attended. The Summit offers an opportunity for speakers and attendees to share their stories, goals, expertise and inspiration freely. You walk away from the conference with more than a stack of business cards and flyers. What you gain from the Women Grow Leadership Summit is invaluable knowledge, resources and relationships that will undoubtedly help you on your path in this industry.

With just under a week until the Summit, I've found myself reflecting on my journey into this amazing industry. Women Grow truly fosters a sense of a community and empowerment for cannabis entrepreneurs. I continue to be in awe of my friends, partners and clients — especially the many women that have helped shaped and will continue to shape this diverse industry. I look forward to seeing familiar faces and building new relationships at the 2018 Women Grow Leadership Summit.

When women unite, we are unstoppable.

- Jennifer Culpepper, Founder & Creative Director of Brand Joint 

 

*By using our special sponsor discount code: brandj, you can purchase your All Access pass for the Leadership Summit for $325!

 

December 21, 2017Comments are off for this post.

2017: A Year in Review

As we enter the new year, our team took a moment to reflect on the variety of work we’ve completed for our amazing clients in 2017. Last year has been our most productive and exciting one yet. Along with developing brand strategy and designing websites and packaging, we completed several logo projects for our dispensary and processor clients. Below you’ll find a few of our favorite cannabis branding projects of 2017. We're excited to see what 2018 has in store!

Charm City Medicus

Charm City Medicus is a Baltimore-area dispensary opening in a few weeks. Throughout the last several months, our team has helped develop social media strategy and promotional material leading up to their opening date. As they await their Grand Opening, their Facebook page has over 1,000 engaged followers, more than any other dispensary in the state.

 

Education is a huge marketing tool that has been an asset in the pre-opening success of CCM. This past November we helped coordinate an educational Veteran's Day event to inform their patients and the surrounding community about the medical benefits of cannabis. The "Healing Our Heroes" event was a huge success! Several industry professionals and experts weighed in on a panel and discussed how cannabis is grown and processed, and described how different strain types can help treat various ailments.

National Holistic Healing Center

National Holistic has been a beloved client since Brand Joint's beginning. Located in Washington, D.C., this medical cannabis dispensary was the last to open, but currently has the largest patient base in the city. In the last two years, we have helped update and elevate their branding and marketing materials, interior space and most recently, their website to match the team's warm and inviting personalities. Referencing their motto, "treat yourself with nature," the website design depicts elements of nature, providing a soothing experience for patients.

Crab Cakes & Cannabis — That's What Maryland Does!

This year, Brand Joint launched our first lifestyle brand. As Maryland is our home state, our first apparel line was specifically designed for cannabis enthusiasts and lovers of all things Maryland!

Products include sweatshirts, t-shirts, zip-ups, beanies, baseball hats, patches and stickers. These products are sold exclusively in Maryland dispensaries across the state. Check us out on Instagram and visit our website for wholesaler info!

Prime Extracts 

Prime Extracts distills the cannabis plants down to its prime component in order to make the finest quality cannabis oils and concentrates. Using prime numbers and shapes, we designed a bold, minimalist logo that references the concentrates Prime produces. The animation of the geometric shapes creates an interesting design element featured on their website. Most recently, we designed the packaging for Prime products that will be unveiled in Maryland dispensaries this year.

Cannavations

Cannavations is a boutique medical cannabis dispensary located in Cockeysville, Maryland. We designed their logo and website to reflect the clean, light and airy atmosphere of the dispensary itself.

The raised “v” over the green cross symbol for medical cannabis symbolizes the elevating and positive, healing effects of the high-quality medicine Cannavations provides at the dispensary. The animation creates an interesting and engaging element that can be used on the website and digital platforms. 

 

 

November 13, 2017Comments are off for this post.

Veteran’s Day in Baltimore: Healing Our Heroes

The Brand Joint team was proud to partner with Women Grow to organize an amazing educational event on Veteran's Day at Charm City Medicus, a medical cannabis dispensary in Baltimore, Maryland. "Healing Our Heroes" provided the opportunity for veterans to hear from a wide variety of cannabis advocates, doctors and industry experts about the basics of cannabis and the different ailments the plant can treat. Attendees were also allowed to take small tours throughout the recently constructed CCM dispensary.

Speakers at the event included:
Bryan Hill: Charm City Medicus
Sarah Stenuf: Retired SPC 15R Apache Crew Chief & Founder of HappyHealing420 LLC
Reggie Alston: Prime Extracts (formerly 7 Points Agro-Therapeutics)
Jim Elftmann: gLeaf, Director of Cultivation
Dr. Brian S. Kahan: Medical Director at The Kahan Center for Pain Management
Dr. Andrew Rosenstein: Steep Hill Laboratories
Dr. Chanda Macias: Women Grow DMV/ National Holistic Healing Center

The Brand Joint team in the brand new Crab Cakes & Cannabis line

 

Jim Elftmann, Director of Cultivation at gLeaf speaking about the differences between Indica and Sativa strains

 

Retired Army Veteran Sarah Stenuf shares her story and explains how cannabis saved her life

As Maryland dispensaries prepare to open, educational events and community outreach are crucial. With the disconnect between federal and state legalization efforts, it's not surprising to have concerned and confused community members. CCM's President, Bryan Hill prioritizes community outreach events to help educate the public about medical cannabis and its health benefits. Hill was thrilled to see such a great turnout on the chilly Fall Saturday,

"Healing Our Heroes was an amazing first event held at the dispensary. Our team was excited to see so many patients and those that just wanted to learn about cannabis show up and interact with our panel of speakers. It's important for our patients to feel comfortable when they visit the dispensary and this event was an important step to introducing ourselves to Baltimore and Dundalk communities."

Just like the CCM's patients, the Brand Joint team is counting down he days until the dispensary's grand opening. We look forward to organizing events for our clients, including CCM, to increase community awareness and patient education within the state of Maryland.

October 10, 2017Comments are off for this post.

Designing the Perfect Dispensary Experience: The First Impression

On October 5, Jenn had the pleasure of speaking at the Philadelphia Chapter of Women Grow. Hosted by the law firm Offit Kurman, the event brought together a diverse group of cannabis enthusiasts and entrepreneurs. As Philadelphia's medical marijuana program is ramping up, Jenn's talk focused on designing the perfect brand dispensary experience.

At Brand Joint, we emphasize to our clients that a brand is more than just a catchy name and your logo on the wall. A brand should provide a particular experience that evokes emotion (hopefully positive!) from customers. That's why it's so important for dispensaries to spend time and energy branding and designing their entire patient experience. Before you even step into a dispensary, your customers will likely visit your website or social media pages. Your digital outreach is just one aspect of your branded experience, but we'll save that for another blog!

During her discussion, Jenn explained how dispensary owners should ask themselves, "What experience do I want to provide for my patients? What do I want them to feel the moment they step in the door?" You only get one first impression, so it's important to properly communicate your message. Keep in mind that experiences will be different for states with medical programs versus adult-use dispensaries.

Exterior: The exterior of a dispensary is just as important as the interior. To implement a branded experience for your dispensary, it's best to walk through the entire process through the eyes of your patients. Is your building in an area with lots of walking traffic or is there a parking lot? Depending on your location, having ample parking close to your building might be an important factor, especially for patients with ailments that make it difficult to walk or use stairs.

Photo Credit: Lightshade

As your customer moves toward the doorway, what do they see? In states like Maryland and Pennsylvania, where the medical cannabis program is on the brink of going live, it's likely that patients may feel apprehensive about visiting a dispensary for the first time. Do they feel safe approaching the building? Is the area well lit? Do you have on-site security guard? And if so, will an armed guard make them feel safe and secure or more nervous?

Photo Credit: Silverpeak Apothecary

Entering the Dispensary: As the customer enters the dispensary, they'll typically approach an entrance area or waiting room. While this area is typical used for security purposes, while you check IDs or wait for a dispensary agent to become available, you can use this an opportunity to add value to the patient's experience. While they're waiting, perhaps you have educational materials or videos playing. Maybe you have a lovely retail display?

Think about the sensory experiences: What do they see? Is there someone that opens the door with a friendly greeting? What do they smell? What music is playing, if any? Are the wall colors bright and vivid or natural and calming? There's not a right or wrong answer to designing the sensory experience for your brand, as long as it remains intentional and consistent throughout.

Before you even begin to design a beautiful dispensary experience, you need to know what will make that experience perfect for your customers. Learning what your specific customers value is the key. Do they value a relaxing, spa-like shopping environment? Are they looking for a more guided educational approach? Or are they generally in a hurry and value a quick, tech-supported experience?

Once you determine your target audience, you can consider the various shopping experiences you can create for your customers. Sign up for our newsletter to read Part 2 of Designing the Perfect Dispensary Experience: Different Retail Experiences.

September 28, 2017Comments are off for this post.

Branding Pennsylvania Dispensaries

Brand Joint is headed to Philly! Our Creative Director, Jennifer Culpepper will be the Featured Speaker at the Women Grow: Philadelphia Networking Event on October 5th. With 52 dispensaries opening in the Keystone State in 2018, having a well-designed dispensary brand is more important than ever. If the industry as a whole makes an effort to become more accessible and approachable to a broader audience, dispensaries will become more easily accepted by their communities. 

A well-branded dispensary experience requires more than putting a logo on the wall, your products and apparel — it's the total sum of all the little details. Design details inside the dispensary like the music playing in the waiting room, the art on the walls, staff uniforms and product packaging must be consistent with the exterior design elements, such as your like website and 
social media presence. Together, these details create an overall brand experience that leaves patients with a positive lasting impression.
 
Jenn will explain how dispensary owners can create a loyal following by finding their key differentiators, determining the proper target audience and designing a memorable retail experience. Don't miss out — get your tickets here

September 27, 2017Comments are off for this post.

Brand Joint Fall Intern: Angus Walbeck

Brand Joint is excited to have our fall intern, Angus Walbeck join our team! Angus joined the Brand Joint team to gain “real world” experience after graduating with a BFA in Graphic Design from Salisbury University. While at Salisbury, Angus developed advertising and promotional materials for Fat Fish Bar and Restaurant.  Read more