December 21, 2017Comments are off for this post.

2017: A Year in Review

As we enter the new year, our team took a moment to reflect on the variety of work we’ve completed for our amazing clients in 2017. Last year has been our most productive and exciting one yet. Along with developing brand strategy and designing websites and packaging, we completed several logo projects for our dispensary and processor clients. Below you’ll find a few of our favorite cannabis branding projects of 2017. We're excited to see what 2018 has in store!

Charm City Medicus

Charm City Medicus is a Baltimore-area dispensary opening in a few weeks. Throughout the last several months, our team has helped develop social media strategy and promotional material leading up to their opening date. As they await their Grand Opening, their Facebook page has over 1,000 engaged followers, more than any other dispensary in the state.

 

Education is a huge marketing tool that has been an asset in the pre-opening success of CCM. This past November we helped coordinate an educational Veteran's Day event to inform their patients and the surrounding community about the medical benefits of cannabis. The "Healing Our Heroes" event was a huge success! Several industry professionals and experts weighed in on a panel and discussed how cannabis is grown and processed, and described how different strain types can help treat various ailments.

National Holistic Healing Center

National Holistic has been a beloved client since Brand Joint's beginning. Located in Washington, D.C., this medical cannabis dispensary was the last to open, but currently has the largest patient base in the city. In the last two years, we have helped update and elevate their branding and marketing materials, interior space and most recently, their website to match the team's warm and inviting personalities. Referencing their motto, "treat yourself with nature," the website design depicts elements of nature, providing a soothing experience for patients.

Crab Cakes & Cannabis — That's What Maryland Does!

This year, Brand Joint launched our first lifestyle brand. As Maryland is our home state, our first apparel line was specifically designed for cannabis enthusiasts and lovers of all things Maryland!

Products include sweatshirts, t-shirts, zip-ups, beanies, baseball hats, patches and stickers. These products are sold exclusively in Maryland dispensaries across the state. Check us out on Instagram and visit our website for wholesaler info!

Prime Extracts 

Prime Extracts distills the cannabis plants down to its prime component in order to make the finest quality cannabis oils and concentrates. Using prime numbers and shapes, we designed a bold, minimalist logo that references the concentrates Prime produces. The animation of the geometric shapes creates an interesting design element featured on their website. Most recently, we designed the packaging for Prime products that will be unveiled in Maryland dispensaries this year.

Cannavations

Cannavations is a boutique medical cannabis dispensary located in Cockeysville, Maryland. We designed their logo and website to reflect the clean, light and airy atmosphere of the dispensary itself.

The raised “v” over the green cross symbol for medical cannabis symbolizes the elevating and positive, healing effects of the high-quality medicine Cannavations provides at the dispensary. The animation creates an interesting and engaging element that can be used on the website and digital platforms. 

 

 

November 13, 2017Comments are off for this post.

Veteran’s Day in Baltimore: Healing Our Heroes

The Brand Joint team was proud to partner with Women Grow to organize an amazing educational event on Veteran's Day at Charm City Medicus, a medical cannabis dispensary in Baltimore, Maryland. "Healing Our Heroes" provided the opportunity for veterans to hear from a wide variety of cannabis advocates, doctors and industry experts about the basics of cannabis and the different ailments the plant can treat. Attendees were also allowed to take small tours throughout the recently constructed CCM dispensary.

Speakers at the event included:
Bryan Hill: Charm City Medicus
Sarah Stenuf: Retired SPC 15R Apache Crew Chief & Founder of HappyHealing420 LLC
Reggie Alston: Prime Extracts (formerly 7 Points Agro-Therapeutics)
Jim Elftmann: gLeaf, Director of Cultivation
Dr. Brian S. Kahan: Medical Director at The Kahan Center for Pain Management
Dr. Andrew Rosenstein: Steep Hill Laboratories
Dr. Chanda Macias: Women Grow DMV/ National Holistic Healing Center

The Brand Joint team in the brand new Crab Cakes & Cannabis line

 

Jim Elftmann, Director of Cultivation at gLeaf speaking about the differences between Indica and Sativa strains

 

Retired Army Veteran Sarah Stenuf shares her story and explains how cannabis saved her life

As Maryland dispensaries prepare to open, educational events and community outreach are crucial. With the disconnect between federal and state legalization efforts, it's not surprising to have concerned and confused community members. CCM's President, Bryan Hill prioritizes community outreach events to help educate the public about medical cannabis and its health benefits. Hill was thrilled to see such a great turnout on the chilly Fall Saturday,

"Healing Our Heroes was an amazing first event held at the dispensary. Our team was excited to see so many patients and those that just wanted to learn about cannabis show up and interact with our panel of speakers. It's important for our patients to feel comfortable when they visit the dispensary and this event was an important step to introducing ourselves to Baltimore and Dundalk communities."

Just like the CCM's patients, the Brand Joint team is counting down he days until the dispensary's grand opening. We look forward to organizing events for our clients, including CCM, to increase community awareness and patient education within the state of Maryland.

October 10, 2017Comments are off for this post.

Designing the Perfect Dispensary Experience: The First Impression

On October 5, Jenn had the pleasure of speaking at the Philadelphia Chapter of Women Grow. Hosted by the law firm Offit Kurman, the event brought together a diverse group of cannabis enthusiasts and entrepreneurs. As Philadelphia's medical marijuana program is ramping up, Jenn's talk focused on designing the perfect brand dispensary experience.

At Brand Joint, we emphasize to our clients that a brand is more than just a catchy name and your logo on the wall. A brand should provide a particular experience that evokes emotion (hopefully positive!) from customers. That's why it's so important for dispensaries to spend time and energy branding and designing their entire patient experience. Before you even step into a dispensary, your customers will likely visit your website or social media pages. Your digital outreach is just one aspect of your branded experience, but we'll save that for another blog!

During her discussion, Jenn explained how dispensary owners should ask themselves, "What experience do I want to provide for my patients? What do I want them to feel the moment they step in the door?" You only get one first impression, so it's important to properly communicate your message. Keep in mind that experiences will be different for states with medical programs versus adult-use dispensaries.

Exterior: The exterior of a dispensary is just as important as the interior. To implement a branded experience for your dispensary, it's best to walk through the entire process through the eyes of your patients. Is your building in an area with lots of walking traffic or is there a parking lot? Depending on your location, having ample parking close to your building might be an important factor, especially for patients with ailments that make it difficult to walk or use stairs.

Photo Credit: Lightshade

As your customer moves toward the doorway, what do they see? In states like Maryland and Pennsylvania, where the medical cannabis program is on the brink of going live, it's likely that patients may feel apprehensive about visiting a dispensary for the first time. Do they feel safe approaching the building? Is the area well lit? Do you have on-site security guard? And if so, will an armed guard make them feel safe and secure or more nervous?

Photo Credit: Silverpeak Apothecary

Entering the Dispensary: As the customer enters the dispensary, they'll typically approach an entrance area or waiting room. While this area is typical used for security purposes, while you check IDs or wait for a dispensary agent to become available, you can use this an opportunity to add value to the patient's experience. While they're waiting, perhaps you have educational materials or videos playing. Maybe you have a lovely retail display?

Think about the sensory experiences: What do they see? Is there someone that opens the door with a friendly greeting? What do they smell? What music is playing, if any? Are the wall colors bright and vivid or natural and calming? There's not a right or wrong answer to designing the sensory experience for your brand, as long as it remains intentional and consistent throughout.

Before you even begin to design a beautiful dispensary experience, you need to know what will make that experience perfect for your customers. Learning what your specific customers value is the key. Do they value a relaxing, spa-like shopping environment? Are they looking for a more guided educational approach? Or are they generally in a hurry and value a quick, tech-supported experience?

Once you determine your target audience, you can consider the various shopping experiences you can create for your customers. Sign up for our newsletter to read Part 2 of Designing the Perfect Dispensary Experience: Different Retail Experiences.

September 28, 2017Comments are off for this post.

Branding Pennsylvania Dispensaries

Brand Joint is headed to Philly! Our Creative Director, Jennifer Culpepper will be the Featured Speaker at the Women Grow: Philadelphia Networking Event on October 5th. With 52 dispensaries opening in the Keystone State in 2018, having a well-designed dispensary brand is more important than ever. If the industry as a whole makes an effort to become more accessible and approachable to a broader audience, dispensaries will become more easily accepted by their communities. 

A well-branded dispensary experience requires more than putting a logo on the wall, your products and apparel — it's the total sum of all the little details. Design details inside the dispensary like the music playing in the waiting room, the art on the walls, staff uniforms and product packaging must be consistent with the exterior design elements, such as your like website and 
social media presence. Together, these details create an overall brand experience that leaves patients with a positive lasting impression.
 
Jenn will explain how dispensary owners can create a loyal following by finding their key differentiators, determining the proper target audience and designing a memorable retail experience. Don't miss out — get your tickets here

September 27, 2017Comments are off for this post.

Brand Joint Fall Intern: Angus Walbeck

Brand Joint is excited to have our fall intern, Angus Walbeck join our team! Angus joined the Brand Joint team to gain “real world” experience after graduating with a BFA in Graphic Design from Salisbury University. While at Salisbury, Angus developed advertising and promotional materials for Fat Fish Bar and Restaurant.  Read more

July 20, 2017Comments are off for this post.

Cannabis Branding Internship Opportunity

Summer isn't quite over yet, but we’re already thinking ahead to fall. We're not just looking forward to a break from the Maryland heat, but we're excited to welcome our fall intern! Each semester, Brand Joint and our sister company, Peppermill Projects, seeks out an aspiring Graphic Designer who is passionate about design and looking for real-world branding experience. 

Read more

June 29, 2017Comments are off for this post.

Brand Joint Featured in MG Magazine

We are excited to announce that Brand Joint was featured in June's issue of MG Magazine! In the article, "Profiles in Marketing: People, Firms, Brands & Stories," our Founder Jennifer Culpepper shared insight to common mistakes cannabis companies make regarding their branding and design. You can find the full article in MG Magazine or read it online!

June 1, 2017Comments are off for this post.

Marketing Mentor Podcast

This week, Brand Joint's Founder, Jennifer Culpepper was featured on The Marketing Mentor Podcast. The Marketing Mentor, Ilise Benun, covers a wide variety of topics. Each episode is a "no-fluff chat about the nuts and bolts of how designers, copywriters, photographers and other creatives are doing to grow their business to get better clients with bigger budgets."

In the latest episode, "Experienced Newbie: Entering the Brand New Cannabis Market," Jenn shares insight to seeking out a niche and helping the cannabis industry find value in strong brand strategy and quality design. You can listen to the full episode here!

May 24, 2017Comments are off for this post.

Marijuana Business Daily Conference

On May 17th-19th, the Brand Joint team attended the Marijuana Business Spring Conference and Expo at the Gaylord National Harbor Resort and Conference Center. Over a course of three days, cannabis entrepreneurs and business leaders gathered in Washington, D.C. to network and gain industry insight from speakers on a wide variety of topics. It was great to meet up with some of our wonderful business friends and partners that we have been in contact with over the last year!

MJBiz Con continues to be one of the most professional, knowledgable and well-attended conferences in the cannabis industry. As we walked the Expo floor, it was exciting to see the amount of businesses dedicated to this booming industry. With over 500 exhibitors, there was plenty to see and much to learn — everything from lights and soil to products, packaging and consulting firms. We look forward to developing and designing some incredible brands and can't wait to attend the next Marijuana Business Daily Conference and Expo!

 

April 25, 2017Comments are off for this post.

Maryland Patient Registry Now Open!

After months of delays and anticipation, open patient and caregiver enrollment officially began on Monday, April 24 for The Natalie M. LaPrade Maryland Medical Cannabis Commission! The registration processes and requirements differ for adult and minor patients, but both are to be completed online. Requirements and more information on how to register can be found here

Read more

BJ-icon