Brand Joint is heading to New Orleans! We're excited to announce that Jennifer Culpepper, Brand Joint's Founder & Chief Creative, has been chosen to speak at the Hemp Industry Daily Conference at MJBizConNEXT in June! This cannabis/hemp conference and expo draws industry business executives, lead cultivators, extractors and innovators from around the globe to network and learn about the new trends in the market.
According to a Brightfield Group report, the CBD market was expected to hit $591 million in 2018 and expected to grow 40 times — to $22 billion — by 2022. With CBD and hemp products popping up online and on store shelves at a rapid rate, strategically designing a strong brand foundation is the key to a successful business. Jenn's session in the Dollars and Business track, "In a Sea of Green, Does Your Brand Stand Out?" takes place at 9am on June 14. During her presentation, attendees will learn how customer empathy and creating a customer experience that resonates with your target audience are crucial to successfully branding product lines for a wide variety of consumers.
We're excited to attend another great MJBizCon in a beautiful city, and Jenn is looking forward to meeting new cannabis and CBD entrepreneurs! If you haven't purchased your ticket, you can do so here. We hope to see you in a few months!