It's the summer of travel! This time, we're out west in San Jose for the NCIA Cannabis Business Summit and Expo, one of the industry's largest gatherings that promotes education, advocacy, and community.

Jennifer will be speaking on Tuesday's panel, "How to Develop Hemp Products That Appeal to Mainstream Consumers." She'll be joining a group of talented entrepreneurs and where she'll be joining Chanda Macias (CEO of National Holistic Healing Center), Fleesie A. Hubbard (Founder of FiveTen Wellness), Marvina Thomas (CEO & Founder of 420 Skincare), and Jessica Velazquez (Managing Partner & Founder of Indiva Advisors).

As the CBD and Hemp industries take off, education will be key to attracting new customers. Jenn will share insight on how companies can develop brands that are accessible and approachable by first defining customer needs and pain points that are underserved in the current market.

We're excited to spend a few days in sunny California surrounded by some of the most talented industry professionals. If you'd like to schedule some time to chat with Jenn while she's at the NCIA Summit and Expo, send us an email at hi@brandjoint.com. She'd love to to discuss how to take your brand to the next level, stand apart on crowded shelves and gain loyal fans.