In case you missed it, the National Holistic Healing Center, located in Washington, DC was chosen as the "Win A Brand" grand prize winner last month! A few weeks ago we met with the NHHC team and held a Brand Discovery workshop right in their dispensary.
Our Brand Discovery phase helps us learn as much as possible about our clients' cannabis business and goals, so we can successfully design an authentic brand. The workshop with National Holistic Healing Center focused on defining the target audience and appropriate messaging, as well as digging deep to the brand's foundation to build upon their mission, vision and promise. It was a productive morning with the NHHC team — Chanda, Michael, Andy and Drew. The DC Medical Marijuana Program is lucky to have these 4 wellness consultants and providers!
Now that we've completed Phase 1, Brand Joint will begin to explore the visual aspect of NHHC's brand. Stay updated with the design and rebranding process by checking back in with our blog, or follow us on social media — Facebook, Twitter and Instagram!
Michael showing Jenn around the dispensary Learning about the newest products in stock Andy and Chanda deep in thought as they choose their brand descriptors during the "Brand Deck" exercise.