It's easy to roll your eyes at a friend or family member who recites a “fact” about cannabis use that sounds eerily similar to a quote from Reefer Madness. Now, more than ever, cannabis entrepreneurs and enthusiasts must make a conscious effort to educate the public about cannabis use and users.
This week, Brand Joint's Founder, Jennifer Culpepper was featured on The Marketing Mentor Podcast. The Marketing Mentor, Ilise Benun, covers a wide variety of topics. Each episode is a "no-fluff chat about the nuts and bolts of how designers, copywriters, photographers and other creatives are doing to grow their business to get better clients with bigger budgets."
In the latest episode, "Experienced Newbie: Entering the Brand New Cannabis Market," Jenn shares insight to seeking out a niche and helping the cannabis industry find value in strong brand strategy and quality design. You can listen to the full episode here!
On May 17th-19th, the Brand Joint team attended the Marijuana Business Spring Conference and Expo at the Gaylord National Harbor Resort and Conference Center. Over a course of three days, cannabis entrepreneurs and business leaders gathered in Washington, D.C. to network and gain industry insight from speakers on a wide variety of topics. It was great to meet up with some of our wonderful business friends and partners that we have been in contact with over the last year!
MJBiz Con continues to be one of the most professional, knowledgable and well-attended conferences in the cannabis industry. As we walked the Expo floor, it was exciting to see the amount of businesses dedicated to this booming industry. With over 500 exhibitors, there was plenty to see and much to learn — everything from lights and soil to products, packaging and consulting firms. We look forward to developing and designing some incredible brands and can't wait to attend the next Marijuana Business Daily Conference and Expo!
With several dispensaries opening in a small state, those who develop smart brand strategy and sophisticated design will have a much-needed competitive edge. A good dispensary doesn’t just provide a product, but an entire patient experience. The location and physical space of the dispensary is a crucial segment of the entire branded experience.
After months of delays and anticipation, open patient and caregiver enrollment officially began on Monday, April 24 for The Natalie M. LaPrade Maryland Medical Cannabis Commission! The registration processes and requirements differ for adult and minor patients, but both are to be completed online. Requirements and more information on how to register can be found here.
The Brand Joint office has gone international! Originally from Dublin, Ireland, Richy Arthurs joined the Brand Joint and Peppermill Projects team for an internship to learn what goes on behind the scenes of a cannabis branding and design studio. Richy studied Web Development at Maynooth University and was formerly employed at IBM in Dublin.
We are extremely excited to announce the newest Graphic Designer at Brand Joint, Shelby Reister! Shelby is an Alabama transplant new to Annapolis. She recently graduated from Auburn University's nationally ranked School of Industrial & Graphic Design. Shelby will work alongside our Creative Director and Brand Joint and Peppermill Projects to design logos, packaging, websites and assist in brand development for dispensaries and cannabis-centric products and businesses.
Based on the feedback from the panel discussion and the apparent need for a supportive parenting group, we created the Parent Cannabis Association (PCA). The PCA is a judgement-free space for parents who work in the cannabis industry, parents who consume cannabis and parents who medicate their children with cannabis. We share information, personal stories and support one another.
Today we're celebrating Brand Joint's one-year anniversary! We have met so many incredible, talented entrepreneurs in the growing cannabis community in the past twelve months. We feel so lucky to do the work we feel passionate about for our amazing clients.
Last week, our Chief Creative Jennifer Culpepper attended the Women Grow Leadership Summit in Denver, Colorado. Once a year, cannabis industry women (and men) gather in Denver to network, share insight and inspire one another. Over the course of three days, Jenn attended inspirational lightning talks, social events and educational panels. It was a motivational and inspiring summit, surrounded by so many incredible women that are passionate about their cannabis careers.
Tomorrow, February 3rd, I will be leading the discussion for the "Parenting in the Cannabis Industry" panel with my fellow cannabis entrepreneurs Leah Heise (CEO Women Grow), Carrie Kirk (Cannaline) and Chanda Macias (Owner of National Holistic Healing Center). Last week our interview were interviewed by CBS This Morning on the unique challenges we face as parents in this cannabis industry.