It was an exciting weekend in New York City for the Brand Joint team! In case you missed it, Brand Joint and I+I Botanicals, our line of CBD-infused skincare products, sponsored an historic runway collaboration for New York Fashion Week. Women Grow teamed up with Project Runway star, Korto Momolu to create "High Fashion Meets the World of Cannabis," a collection of largely hemp-based designs incorporating aspects of health and wellness. The event was created for women, by women to showcase the immense talent and creativity women bring to both the cannabis and fashion industries.
Korto's stunning collection included 26 unique looks incorporating hemp, jute, linen, cork, and other sustainable fabrics, as well as custom-made cannabis-themed jewelry and accessories from Metal & Canvas and Genifer M Jewelry. Models of all shapes, sizes, races, and ethnicities walked the runway, some using custom-designed TribeTokes pens to change the perception of cannabis consumption.
The show's VIP gift bags included I+I Botanical's pocket-sized CBD-infused Dry Body Oil, and before the show, I+I products were seen backstage. Models prepped with I+I's rejuvenating, anti-aging face serum and the moisturizing dry body oil to get runway ready. You can learn more about I+I products here!
At the after party held at Chelsea Music Hall, attendees danced the night away and stopped to snap photos with the inspiring women behind the event, Korto Momolu and Dr. Chanda Macias, CEO and Chairwoman of the Board for Women Grow. After weeks of hard work, Brand Joint and I+I teams had a blast celebrating a successful event and we are proud to have developed the brand strategy and design for this amazing collaboration. Congratulations to Women Grow and Korto Momolu on making herstory!
I+I Botanicals' Co-Founders: Selam Kelati, Dr. Chanda Macias, & Jennifer Culpepper