product + packaging design
While men are often represented as the typical cannabis consumer, the times they are a-changin'. Today, more women may be using cannabis than men, according to a new study by the Cannabis Consumer Coalition (CCC). In a recent survey over 58 percent of cannabis consumer respondents were female, while 41 percent were male.
Ananda, a line of cannabis concentrates was designed specifically for the sophisticated, refined woman. Ananda lives up to its name, offering a blissful, uplifting cannabis experience and a discreet way to find relaxation, pain relief, and rejuvenation.
The cannabis-infused tinctures are uniquely packaged in opaque, white ceramic bottles. The design is minimalist with luxurious details in the metallic inks. By naming each varietal with the effect, patients can easily choose the strain most appropriate for their desired experience.