We are excited to announce that Seed, the cannabis industry educational platform has featured our Founder and Chief Creative, Jennifer Culpepper in Part 1 of their 3 Part series, "Tips From Design Industry Experts." Seed was developed to provide dispensaries with an advanced tool to enhance the buying experience for their customers, support their staff, and sell more product.
Seed asked some of the top designed in the industry about the importance of strong branding in design in cannabis retail space. Jenn was happy to share her insight and experience working with cannabis and hemp clients across the United States:
"I don’t usually live by design “do’s and don’ts” because I think all rules can be broken if done intentionally and thoughtfully. That being said, I try to avoid anything that’s super popular or cliché, because it’s hard to differentiate your brand from others if they are all following similar trends. As designers, we tend to pull from our past experiences for inspiration. With the internet at our fingertips, it’s easy to get overwhelmed and swept up in trends. I can’t stress enough how important it is to stay true to your brand and your dispensary — not follow what you’ve seen other brands doing."Jennifer Culpepper