A brand is more than just a logo with a pot leaf. Your brand is the cumulative experience a customer has with your product, dispensary or service. In order for us to design the most authentic brand, we need to really get to know you. It's important we understand your target audience — the tighter your focus, the stronger your brand. Knowing your customers and what they value (in addition to legalized marijuana) helps us find the appropriate voice, tone and imagery for your cannabiz. During the Discovery Phase, we ask you lots of questions, do research, then ask you even more questions. It's fun, we promise! Our clients often find the Discovery Phase as informative and enlightening as we do.
Logo & Identity Design
While a logo is not a brand, it is a crucial element. Your logo should act as the shorthand for your brand — evoking its true essence. There is nothing ordinary about Brand Joint's logo design process. The unique concepts for our logos are based on what we learn during the Discovery Phase. We spend time brainstorming, sketching and working through lots of concepts before we narrow it down to show you several different options.
Packaging is one the most powerful aspects of your brand identity. A good packaging design acts as your "salesman on the shelf" and shows customers why your product is different. Great packaging creates an experience for the customer — resulting in brand loyalty and enthusiastic fans.
In addition to communicating your brand's promise, your packaging must function to protect your product from the elements, be child-proof and comply with state regulations. As specialists in designing for the cannabis industry, we strive to stay up-to-date on the latest rules, regulations and laws. This is particularly important with packaging, as being non-compliant can have serious repercussions for your cannabusiness. We learn all of the specific functionalities before designing a package that stands apart on the shelves and leaves a lasting impression with your customer.
In today's digital world, your website is one of the most important sales tools in your arsenal. It’s available for the world to see whenever and wherever. Consider your website your brand's top-selling employee. It works 24/7 and never takes a sick day or a vacation!
A well-designed and user-friendly website is one of the best investments you can make in your company. When potential customers come to your site, it should be easy for them to find what they need. Brand Joint specializes in designing websites that are clean, easy to navigate and deliver the appropriate message to potential customers. In addition, websites are optimized for search engines (SEO) and designed to convert views to sales.
After we discover your brand, Brand Joint is poised to creatively design all the additional items that touch your customer— from business cards and brochures, to social media content and retail space interior concepts. To maximize the efficacy of your brand, all materials should have a consistent look and feel. They don't necessarily have to look exactly the same, but every piece needs to communicate the same message that is specific to your brand.
Brand Joint prides ourselves in our long-term relationships with our clients. Once we've designed your brand, we think of ourselves as your partners. We keep in touch and are there when you need us. Whether you need us to design a marketing campaign, additional print materials or just need some good ol' fashioned strategy advice, Brand Joint's got your back.