November 13, 2018

Brand Joint Heads to MJBiz Con

Jennifer Culpepper, Brand Joint's Founder and Creative Director is heading to Las Vegas this week for MJBizCon, Marijuana Business Daily's three day conference and expo. Each year, Jennifer joins thousands of cannabis entrepreneurs and business leaders to network and hear from an incredible line-up of knowledgeable speakers.

MJBizCon is a great opportunity for our east-coast cannabis branding firm to catch up with industry professionals on the west coast. Jenn looks forward to meeting the masterminds behind some amazing nationwide brands and having face-to-face conversations about your branding needs and goals. If you'd like to schedule some time to chat with Jenn while she's in Las Vegas, send us an email at hi@brandjoint.com. She'd love to to discuss how to take your brand to the next level, stand apart on crowded shelves and gain loyal fans.

See you in Vegas! Follow us on Instagram and Twitter to keep up with us at the conference!

June 29, 2017

Brand Joint Featured in MG Magazine

We are excited to announce that Brand Joint was featured in June's issue of MG Magazine! In the article, "Profiles in Marketing: People, Firms, Brands & Stories," our Founder Jennifer Culpepper shared insight to common mistakes cannabis companies make regarding their branding and design. You can find the full article in MG Magazine or read it online!

June 1, 2017

Marketing Mentor Podcast

This week, Brand Joint's Founder, Jennifer Culpepper was featured on The Marketing Mentor Podcast. The Marketing Mentor, Ilise Benun, covers a wide variety of topics. Each episode is a "no-fluff chat about the nuts and bolts of how designers, copywriters, photographers and other creatives are doing to grow their business to get better clients with bigger budgets."

In the latest episode, "Experienced Newbie: Entering the Brand New Cannabis Market," Jenn shares insight to seeking out a niche and helping the cannabis industry find value in strong brand strategy and quality design. You can listen to the full episode here!

May 10, 2017

Where Should You Open Your Dispensary?

With several dispensaries opening in a small state, those who develop smart brand strategy and sophisticated design will have a much-needed competitive edge. A good dispensary doesn’t just provide a product, but an entire patient experience. The location and physical space of the dispensary is a crucial segment of the entire branded experience.

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January 18, 2017

Cannabis Branding: Differentiating Your Dispensary

A good dispensary does not just providing a product, but an entire patient experience. To help you understand and visualize your intended experience and narrow in on the smallest of details, it’s best to view every touch point through the eyes of your patient or consumer. What do they feel, hear and see the moment they walk through the doors? Does your website provide a similar experience? How does your staff dress? Does your interior design match your brand? How are your products displayed? Does your dispensary provide the largest selection products, cheapest prices, or do you specialize in high-end strains?

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September 29, 2016

CBOG Show & Tell

On September 28th, the Creative Business Owners Guild (CBOG) hosted a lovely Happy Hour with DMV area creatives at the beautiful office of General Design Co. located in Washington, D.C. Brand Joint met with 3 other Graphic Design studios; General Design Co.GRAPHEKOpenBox9 to present some of our recent projects and discuss our branding and design processes. It was inspiring to be in a room full of passionate creative minds talking about the work that we love doing. We look forward to getting together again soon! 

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March 25, 2016

One Week Left

If you haven't yet entered our Win A Brand contest, what are you waiting for? Exactly one week remains until all entries must be submitted to be considered for the grand prize! One lucky cannabis-related business will win brand strategy, logo AND package design for free! Just an FYI, that's a branding package valued at over $10,000!

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March 21, 2016

The Problem With Instagram

Instagram is a free tool to visually express your brand and its core values. By proactively making your social media posts true to your brand, highlighting what you do (or sell) and the experience you're promoting, you can distance yourself from the stoner stigma. In return, the industry as a whole will be viewed more positively.

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March 9, 2016

Women Grow DC

On Thursday, March 3rd, Brand Joint Founder, Jennifer Culpepper, was the keynote speaker for the Women Grow DC Signature Networking event. Jenn talked about overcoming the stoner stigma in the cannabis industry through brand strategy — specifically understanding the target audience and learning customer empathy.

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