We incorporated natural, earthy colors for the labels to express National Holistic's message of "treating yourself with nature." We chose dark gray bottles to contrast the labels, and made sure they were still fairly opaque. The label now contains strain information, so patients are well-informed at home. The pop-top bottles are still child-resistant, but easier to open than the typical press-and-turn childproof bottle. This makes it easier for older patients or those that may suffer from carpal tunnel or arthritis. It also adds ease to the job of pre-packing in the dispensary.

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