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September 28, 2017Comments are off for this post.

Branding Pennsylvania Dispensaries

Brand Joint is headed to Philly! Our Creative Director, Jennifer Culpepper will be the Featured Speaker at the Women Grow: Philadelphia Networking Event on October 5th. With 52 dispensaries opening in the Keystone State in 2018, having a well-designed dispensary brand is more important than ever. If the industry as a whole makes an effort to become more accessible and approachable to a broader audience, dispensaries will become more easily accepted by their communities. 

A well-branded dispensary experience requires more than putting a logo on the wall, your products and apparel — it's the total sum of all the little details. Design details inside the dispensary like the music playing in the waiting room, the art on the walls, staff uniforms and product packaging must be consistent with the exterior design elements, such as your like website and 
social media presence. Together, these details create an overall brand experience that leaves patients with a positive lasting impression.
 
Jenn will explain how dispensary owners can create a loyal following by finding their key differentiators, determining the proper target audience and designing a memorable retail experience. Don't miss out — get your tickets here

June 1, 2017Comments are off for this post.

Marketing Mentor Podcast

This week, Brand Joint's Founder, Jennifer Culpepper was featured on The Marketing Mentor Podcast. The Marketing Mentor, Ilise Benun, covers a wide variety of topics. Each episode is a "no-fluff chat about the nuts and bolts of how designers, copywriters, photographers and other creatives are doing to grow their business to get better clients with bigger budgets."

In the latest episode, "Experienced Newbie: Entering the Brand New Cannabis Market," Jenn shares insight to seeking out a niche and helping the cannabis industry find value in strong brand strategy and quality design. You can listen to the full episode here!

April 19, 2017Comments are off for this post.

Summer Intern: Richy Arthurs

The Brand Joint office has gone international! Originally from Dublin, Ireland, Richy Arthurs joined the Brand Joint and Peppermill Projects team for an internship to learn what goes on behind the scenes of a cannabis branding and design studio. Richy studied Web Development at Maynooth University and was formerly employed at IBM in Dublin.

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March 8, 2017Comments are off for this post.

New Hire: Shelby Reister

We are extremely excited to announce the newest Graphic Designer at Brand Joint, Shelby Reister! Shelby is an Alabama transplant new to Annapolis. She recently graduated from Auburn University's nationally ranked School of Industrial & Graphic Design. Shelby will work alongside our Creative Director and Brand Joint and Peppermill Projects to design logos, packaging, websites and assist in brand development for dispensaries and cannabis-centric products and businesses. 

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January 18, 2017Comments are off for this post.

Cannabis Branding: Differentiating Your Dispensary

A good dispensary does not just providing a product, but an entire patient experience. To help you understand and visualize your intended experience and narrow in on the smallest of details, it’s best to view every touch point through the eyes of your patient or consumer. What do they feel, hear and see the moment they walk through the doors? Does your website provide a similar experience? How does your staff dress? Does your interior design match your brand? How are your products displayed? Does your dispensary provide the largest selection products, cheapest prices, or do you specialize in high-end strains?

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January 11, 2017Comments are off for this post.

Junior Graphic Designer Job Opening!

The East Coast's premier cannabis branding and graphic design agency, Brand Joint is hiring! We’re looking for a Graphic Designer to join Brand Joint and our sister company, Peppermill Projects. We’re searching for an intelligent, creative, typography nerd who wants to grow with us, do amazing design for the cannabis industry and share our love of Netflix Originals and Friday happy hours. 

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November 22, 2016Comments are off for this post.

Marijuana Business Conference & Expo: Las Vegas

Last week, Jenn represented Brand Joint and attended the Marijuana Business Conference & Expo (MJBiz Con) in Vegas. On Thursday and Friday, she walked through over 300 booths and exhibitors on the showroom floor to meet with fellow cannabusinesses and entrepreneurs. 

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September 29, 2016Comments are off for this post.

CBOG Show & Tell

On September 28th, the Creative Business Owners Guild (CBOG) hosted a lovely Happy Hour with DMV area creatives at the beautiful office of General Design Co. located in Washington, D.C. Brand Joint met with 3 other Graphic Design studios; General Design Co.GRAPHEKOpenBox9 to present some of our recent projects and discuss our branding and design processes. It was inspiring to be in a room full of passionate creative minds talking about the work that we love doing. We look forward to getting together again soon! 

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September 6, 2016Comments are off for this post.

Branding Maryland Processors & Growers

So, until then, now what? The process of becoming a fully operational cannabusiness has only just begun. The "to-do" list for these processors and growers may seem never-ending, but setting some time (and money) aside for developing smart brand strategy and strong design will be key to differentiating one company from another.

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June 27, 2016Comments are off for this post.

Generational Marketing Part 2: Millennials

When you think of a Millennial, you might imagine a 21-year-old college student that takes a lot of selfies and uses far too many emojis. While that persona certainly falls under the category, Millennials are actually as old as 36. Although the twenty-something stoner culture is still alive and kickin', when targeting towards the Millennial group, you must also consider professionals and parents that belong in the age range.

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