In our upcoming series of blogs, we'll focus on each generation, exploring general core values, views of cannabis, pain points, and buying habits. Starting with segmenting by generation, then creating personas to enable a deeper understanding and empathy, your cannabusiness can better communicate your message and products successfully.
March has been pretty good to us! Just a few weeks ago, Julie Weed (yes that's her real name) interviewed our Founder, Jenn about the challenges facing the cannabis industry for Forbes.com. Jenn offered several tips on branding cannabusinesses and discussed ways to elevate the perceptions of cannabis use and users. Click here to read the full article!
