April 18, 2016

Behind Cannabis Branding

Last week, Jenn and Brand Joint were featured in an article for California's North Coast Journal.

In "Farmers Marketing: Behind Cannabis Branding," Jenn discussed branding and design in the cannabis industry and the importance of communicating to your target audience

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March 21, 2016

The Problem With Instagram

Instagram is a free tool to visually express your brand and its core values. By proactively making your social media posts true to your brand, highlighting what you do (or sell) and the experience you're promoting, you can distance yourself from the stoner stigma. In return, the industry as a whole will be viewed more positively.

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February 18, 2016

Why “Win A Brand?”

With over 20 years of branding and design experience, we still understand the feeling of jumping into the unknown and starting a business in an increasingly competitive market. We couldn't think of a better way to start our own business venture than by helping other like-minded entrepreneurs achieve their goals. With a brand new industry, it's easy to look around and say "What am I doing? What am I SUPPOSED to be doing?"

So, what exactly is the "Win A Brand" contest and how can it help your cannabusiness?

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February 9, 2016

Welcome Letter

Welcome to Brand Joint! First, I want to introduce myself, because that's the proper thing to do. My name is Jennifer Culpepper and I am the Founder and Chief Creative of Brand Joint. For the past 20 years, I have designed and art directed award-winning logos, packaging, websites and implemented brand strategy for a wide variety of clients. From restaurants and breweries to nonprofits and consumer-focused companies, I embrace the challenge of learning about a company or product and designing an experience that is true to the brand and meaningful to the target audience.

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