A good dispensary does not just providing a product, but an entire patient experience. To help you understand and visualize your intended experience and narrow in on the smallest of details, it’s best to view every touch point through the eyes of your patient or consumer. What do they feel, hear and see the moment they walk through the doors? Does your website provide a similar experience? How does your staff dress? Does your interior design match your brand? How are your products displayed? Does your dispensary provide the largest selection products, cheapest prices, or do you specialize in high-end strains?