August 26, 2016

The B.U.D. Summit

On August 20th, the Brand Joint team attended the B.U.D. Summit in D.C., a cannabis conference and exhibition open to cannabis entrepreneurs, activists and enthusiasts. The Business, Understanding, & Development Summit (B.U.D Summit) formed as an effort to facilitate business innovation and education for the cannabis industry on the East Coast. Along with multiple vendors and booths, the Summit offered professional insight from an array of speakers to the opportunities and progress in cannabusiness, science, medicine and technology. 

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July 20, 2016

Cannabis Generational Marketing Part 3: Gen X

Also known as the "Forgotten Generation" or the "Middle Child" between Millennials and Boomers, the Gen Xers are often left on the back-burner while companies rush to reach the very impressionable Millennials and money-spending Baby Boomers. However, as these 35-49 year olds now control the highest spending power, it's wise to think about their buying habits and behavior to most efficiently market your brand.

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May 26, 2016

Cannabis Generational Marketing: Part 1

In our upcoming series of blogs, we'll focus on each generation, exploring general core values, views of cannabis, pain points, and buying habits. Starting with segmenting by generation, then creating personas to enable a deeper understanding and empathy, your cannabusiness can better communicate your message and products successfully.

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April 18, 2016

Behind Cannabis Branding

Last week, Jenn and Brand Joint were featured in an article for California's North Coast Journal.

In "Farmers Marketing: Behind Cannabis Branding," Jenn discussed branding and design in the cannabis industry and the importance of communicating to your target audience

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March 29, 2016

Jenn Discusses The Cannabis Industry in Forbes

March has been pretty good to us! Just a few weeks ago, Julie Weed (yes that's her real name) interviewed our Founder, Jenn about the challenges facing the cannabis industry for Forbes.com. Jenn offered several tips on branding cannabusinesses and discussed ways to elevate the perceptions of cannabis use and users. Click here to read the full article!

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March 25, 2016

One Week Left

If you haven't yet entered our Win A Brand contest, what are you waiting for? Exactly one week remains until all entries must be submitted to be considered for the grand prize! One lucky cannabis-related business will win brand strategy, logo AND package design for free! Just an FYI, that's a branding package valued at over $10,000!

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March 21, 2016

The Problem With Instagram

Instagram is a free tool to visually express your brand and its core values. By proactively making your social media posts true to your brand, highlighting what you do (or sell) and the experience you're promoting, you can distance yourself from the stoner stigma. In return, the industry as a whole will be viewed more positively.

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March 9, 2016

Women Grow DC

On Thursday, March 3rd, Brand Joint Founder, Jennifer Culpepper, was the keynote speaker for the Women Grow DC Signature Networking event. Jenn talked about overcoming the stoner stigma in the cannabis industry through brand strategy — specifically understanding the target audience and learning customer empathy.

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