EU Cookies Consent by PrivacyPolicies

October 7, 2016

Why Dispensary Interior Design Matters

For dispensaries in particular, the interior space is a crucial element of the brand experience. Branding does not end once a logo is designed, when the business cards are printed, or a website goes life. Your brand is a living, breathing entity that provides a particular experience and evokes emotion from your consumers. That's why it's so important for dispensaries to care about branding and design — especially when it comes to their interior space. Ask yourself, "what is the experience I want to provide for my customers and patients. What do I want them to feel the moment they step in the door?"

Read more

July 20, 2016

Cannabis Generational Marketing Part 3: Gen X

Also known as the "Forgotten Generation" or the "Middle Child" between Millennials and Boomers, the Gen Xers are often left on the back-burner while companies rush to reach the very impressionable Millennials and money-spending Baby Boomers. However, as these 35-49 year olds now control the highest spending power, it's wise to think about their buying habits and behavior to most efficiently market your brand.

Read more

BJ-icon