For dispensaries in particular, the interior space is a crucial element of the brand experience. Branding does not end once a logo is designed, when the business cards are printed, or a website goes life. Your brand is a living, breathing entity that provides a particular experience and evokes emotion from your consumers. That's why it's so important for dispensaries to care about branding and design — especially when it comes to their interior space. Ask yourself, "what is the experience I want to provide for my customers and patients. What do I want them to feel the moment they step in the door?"