At Brand Joint, not only do provide smart brand strategy and strong design to cannabusinesses with high-quality products and services, but we also also develop products and brands that are available for licensing to dispensaries and processors. Our most recent cannabis brand is Ananda Natural — a line of cannabis-infused tinctures, topicals and extracts.
In any industry — cannabis especially — your packaging design is the visual representation of your brand. The way in which your cannabis product is packaged becomes another important aspect of the overall brand experience. We often tell our clients "your packaging acts as your salesman on the shelf." You obviously can't have a sales rep standing beside your product at every dispensary to tell your brand story, so the packaging itself must communicate your brand's mission, vision and promise.
Welcome to Brand Joint! First, I want to introduce myself, because that's the proper thing to do. My name is Jennifer Culpepper and I am the Founder and Chief Creative of Brand Joint. For the past 20 years, I have designed and art directed award-winning logos, packaging, websites and implemented brand strategy for a wide variety of clients. From restaurants and breweries to nonprofits and consumer-focused companies, I embrace the challenge of learning about a company or product and designing an experience that is true to the brand and meaningful to the target audience.
