So, until then, now what? The process of becoming a fully operational cannabusiness has only just begun. The "to-do" list for these processors and growers may seem never-ending, but setting some time (and money) aside for developing smart brand strategy and strong design will be key to differentiating one company from another.
March has been pretty good to us! Just a few weeks ago, Julie Weed (yes that's her real name) interviewed our Founder, Jenn about the challenges facing the cannabis industry for Forbes.com. Jenn offered several tips on branding cannabusinesses and discussed ways to elevate the perceptions of cannabis use and users. Click here to read the full article!
If you haven't yet entered our Win A Brand contest, what are you waiting for? Exactly one week remains until all entries must be submitted to be considered for the grand prize! One lucky cannabis-related business will win brand strategy, logo AND package design for free! Just an FYI, that's a branding package valued at over $10,000!
Published by Brand Joint in What We're Up To
With over 20 years of branding and design experience, we still understand the feeling of jumping into the unknown and starting a business in an increasingly competitive market. We couldn't think of a better way to start our own business venture than by helping other like-minded entrepreneurs achieve their goals. With a brand new industry, it's easy to look around and say "What am I doing? What am I SUPPOSED to be doing?"
So, what exactly is the "Win A Brand" contest and how can it help your cannabusiness?
Welcome to Brand Joint! First, I want to introduce myself, because that's the proper thing to do. My name is Jennifer Culpepper and I am the Founder and Chief Creative of Brand Joint. For the past 20 years, I have designed and art directed award-winning logos, packaging, websites and implemented brand strategy for a wide variety of clients. From restaurants and breweries to nonprofits and consumer-focused companies, I embrace the challenge of learning about a company or product and designing an experience that is true to the brand and meaningful to the target audience.
