Also known as the "Forgotten Generation" or the "Middle Child" between Millennials and Boomers, the Gen Xers are often left on the back-burner while companies rush to reach the very impressionable Millennials and money-spending Baby Boomers. However, as these 35-49 year olds now control the highest spending power, it's wise to think about their buying habits and behavior to most efficiently market your brand.

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