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July 20, 2016

Cannabis Generational Marketing Part 3: Gen X

Also known as the "Forgotten Generation" or the "Middle Child" between Millennials and Boomers, the Gen Xers are often left on the back-burner while companies rush to reach the very impressionable Millennials and money-spending Baby Boomers. However, as these 35-49 year olds now control the highest spending power, it's wise to think about their buying habits and behavior to most efficiently market your brand.

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May 26, 2016

Cannabis Generational Marketing: Part 1

In our upcoming series of blogs, we'll focus on each generation, exploring general core values, views of cannabis, pain points, and buying habits. Starting with segmenting by generation, then creating personas to enable a deeper understanding and empathy, your cannabusiness can better communicate your message and products successfully.

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