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graphic design Archives | Brand Joint

September 28, 2017Comments are off for this post.

Branding Pennsylvania Dispensaries

Brand Joint is headed to Philly! Our Creative Director, Jennifer Culpepper will be the Featured Speaker at the Women Grow: Philadelphia Networking Event on October 5th. With 52 dispensaries opening in the Keystone State in 2018, having a well-designed dispensary brand is more important than ever. If the industry as a whole makes an effort to become more accessible and approachable to a broader audience, dispensaries will become more easily accepted by their communities. 

A well-branded dispensary experience requires more than putting a logo on the wall, your products and apparel — it's the total sum of all the little details. Design details inside the dispensary like the music playing in the waiting room, the art on the walls, staff uniforms and product packaging must be consistent with the exterior design elements, such as your like website and 
social media presence. Together, these details create an overall brand experience that leaves patients with a positive lasting impression.
 
Jenn will explain how dispensary owners can create a loyal following by finding their key differentiators, determining the proper target audience and designing a memorable retail experience. Don't miss out — get your tickets here

July 20, 2017Comments are off for this post.

Cannabis Branding Internship Opportunity

Summer isn't quite over yet, but we’re already thinking ahead to fall. We're not just looking forward to a break from the Maryland heat, but we're excited to welcome our fall intern! Each semester, Brand Joint and our sister company, Peppermill Projects, seeks out an aspiring Graphic Designer who is passionate about design and looking for real-world branding experience. 

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June 29, 2017Comments are off for this post.

Brand Joint Featured in MG Magazine

We are excited to announce that Brand Joint was featured in June's issue of MG Magazine! In the article, "Profiles in Marketing: People, Firms, Brands & Stories," our Founder Jennifer Culpepper shared insight to common mistakes cannabis companies make regarding their branding and design. You can find the full article in MG Magazine or read it online!

April 19, 2017Comments are off for this post.

Summer Intern: Richy Arthurs

The Brand Joint office has gone international! Originally from Dublin, Ireland, Richy Arthurs joined the Brand Joint and Peppermill Projects team for an internship to learn what goes on behind the scenes of a cannabis branding and design studio. Richy studied Web Development at Maynooth University and was formerly employed at IBM in Dublin.

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September 29, 2016Comments are off for this post.

CBOG Show & Tell

On September 28th, the Creative Business Owners Guild (CBOG) hosted a lovely Happy Hour with DMV area creatives at the beautiful office of General Design Co. located in Washington, D.C. Brand Joint met with 3 other Graphic Design studios; General Design Co.GRAPHEKOpenBox9 to present some of our recent projects and discuss our branding and design processes. It was inspiring to be in a room full of passionate creative minds talking about the work that we love doing. We look forward to getting together again soon! 

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February 18, 2016Comments are off for this post.

Why “Win A Brand?”

With over 20 years of branding and design experience, we still understand the feeling of jumping into the unknown and starting a business in an increasingly competitive market. We couldn't think of a better way to start our own business venture than by helping other like-minded entrepreneurs achieve their goals. With a brand new industry, it's easy to look around and say "What am I doing? What am I SUPPOSED to be doing?"

So, what exactly is the "Win A Brand" contest and how can it help your cannabusiness?

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February 9, 2016Comments are off for this post.

Welcome Letter

Welcome to Brand Joint! First, I want to introduce myself, because that's the proper thing to do. My name is Jennifer Culpepper and I am the Founder and Chief Creative of Brand Joint. For the past 20 years, I have designed and art directed award-winning logos, packaging, websites and implemented brand strategy for a wide variety of clients. From restaurants and breweries to nonprofits and consumer-focused companies, I embrace the challenge of learning about a company or product and designing an experience that is true to the brand and meaningful to the target audience.

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