We are excited to announce that Brand Joint was featured in June's issue of MG Magazine! In the article, "Profiles in Marketing: People, Firms, Brands & Stories," our Founder Jennifer Culpepper shared insight to common mistakes cannabis companies make regarding their branding and design. You can find the full article in MG Magazine or read it online!
Just like gourmet food, beer and wine aficionados, many cannabis connoisseurs have sophisticated tastes and enjoy high-quality products. Paying more money for particular strains and potency is becoming increasingly normal. As the rise of medical marijuana programs and legalization spreads across the country (now 28 states), the way in which consumers think about their bud is changing.
On Thursday, March 3rd, Brand Joint Founder, Jennifer Culpepper, was the keynote speaker for the Women Grow DC Signature Networking event. Jenn talked about overcoming the stoner stigma in the cannabis industry through brand strategy — specifically understanding the target audience and learning customer empathy.
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