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November 12, 2018Comments are off for this post.

Prime Extracts Named Best Brand By LeafLink

 

LeafLink, a sales platform for cannabis brands, distributors, and retailers, has chosen Prime Extracts, one of our cannabis clients, for having the Best Branding in their 2018 LeafLink List! Each year the LeafLink List recognizes the best-selling and fastest-growing brands and products on their platform. We are incredibly honored to see our work among some of the most well-known brands in the cannabis industry!

Over the past year, the Brand Joint team worked with Prime Extracts to develop the name, logo, packaging design and overall brand strategy for their line of refined cannabis concentrates. To set a strong brand foundation for their product line, we worked with the Maryland-based company to determine what their brand stood for and how to best differentiate their products from others across the state. Together, we focused on three core brand values to communicate to their target audience through marketing and design: quality, transparency, and responsibility.

Quality 

Choosing a name for your cannabis company can be one of the most challenging and important parts of developing your brand identity. It’s important that your cannabusiness name conveys your brand essence to consumers. The name “Prime Extracts” reflects the purity of the concentrated cannabis. Using an organic, food-grade ethanol extraction process, plant material is distilled to its prime components, resulting in clean, consistent products comprised only of cannabis-derived ingredients. Reflective of that brand promise, we designed a minimalist logo using prime shapes and numbers. Additionally, the packaging incorporates bold, bright patterns, complimenting the robust and flavorful terpene and cannabinoid profiles for which Prime Extracts is known.

 

 

Transparency 

Prior to Prime Extracts' release in the Maryland market, we noticed that other brands attached a generic, unformatted label listing the state-required lab results and ingredients to their products. That label often covers up packaging design and is difficult to read due to its small print.

The Brand Joint team took Maryland's packaging regulations and incorporated them into a design feature that benefits consumers. Our unique label highlights Prime's terpene and cannabinoid profile in a simplified, educational design. This allows patients to quickly identify ingredients, allowing for educated purchasing decisions based on their desired experience. Additionally, when new products and strains are released, our social media team posts the third-party test results as another way to educate consumers through transparency.


Responsibility

One of the biggest problems our team identified with concentrate packaging is the difficulty of identifying a strain type once it has been removed from the original packaging. How can a consumer choose the appropriate strain type without any identifying marker on the cartridge? The brightly color-coded system we created for all Prime products is especially effective on the mouthpieces for vape pens. Sativa-dominate distillate, for example, will always be packaged in orange, while hybrids are marked as purple. Not only does the packaging stand apart on shelves, but it goes above and beyond in terms of patient safety. Packaging inserts and strain information are often discarded upon initial use, but patients will be able to medicate responsibility and appropriately based on their desired experience.

While this overall brand strategy and design is unique to Prime Extracts, the Brand Joint process is applied to each and everyone of our clients. Whether designing a logo, website, or social media content, we always start by building a brand's foundation — establishing the brand story and core values — before releasing products into the market.

We are grateful to LeafLink for recognizing our brand strategy and design for Prime Extracts on their 2018 List! We look forward to developing new products with the Prime team in the near future. Follow Brand Joint on Instagram to see what we're up to with out other cannabis clients!

September 28, 2017Comments are off for this post.

Branding Pennsylvania Dispensaries

Brand Joint is headed to Philly! Our Creative Director, Jennifer Culpepper will be the Featured Speaker at the Women Grow: Philadelphia Networking Event on October 5th. With 52 dispensaries opening in the Keystone State in 2018, having a well-designed dispensary brand is more important than ever. If the industry as a whole makes an effort to become more accessible and approachable to a broader audience, dispensaries will become more easily accepted by their communities. 

A well-branded dispensary experience requires more than putting a logo on the wall, your products and apparel — it's the total sum of all the little details. Design details inside the dispensary like the music playing in the waiting room, the art on the walls, staff uniforms and product packaging must be consistent with the exterior design elements, such as your like website and 
social media presence. Together, these details create an overall brand experience that leaves patients with a positive lasting impression.
 
Jenn will explain how dispensary owners can create a loyal following by finding their key differentiators, determining the proper target audience and designing a memorable retail experience. Don't miss out — get your tickets here

June 29, 2017Comments are off for this post.

Brand Joint Featured in MG Magazine

We are excited to announce that Brand Joint was featured in June's issue of MG Magazine! In the article, "Profiles in Marketing: People, Firms, Brands & Stories," our Founder Jennifer Culpepper shared insight to common mistakes cannabis companies make regarding their branding and design. You can find the full article in MG Magazine or read it online!

March 20, 2017Comments are off for this post.

Summer Internship Program

The east coast’s premier cannabis branding and graphic design agency Brand Joint (and its sister company, Peppermill Projects) is looking for an aspiring Graphic Designer to join our team for a summer internship!

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February 9, 2017Comments are off for this post.

Happy Birthday, Brand Joint!

Today we're celebrating Brand Joint's one-year anniversary! We have met so many incredible, talented entrepreneurs in the growing cannabis community in the past twelve months. We feel so lucky to do the work we feel passionate about for our amazing clients.

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July 20, 2016Comments are off for this post.

Cannabis Generational Marketing Part 3: Gen X

Also known as the "Forgotten Generation" or the "Middle Child" between Millennials and Boomers, the Gen Xers are often left on the back-burner while companies rush to reach the very impressionable Millennials and money-spending Baby Boomers. However, as these 35-49 year olds now control the highest spending power, it's wise to think about their buying habits and behavior to most efficiently market your brand.

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June 27, 2016Comments are off for this post.

Generational Marketing Part 2: Millennials

When you think of a Millennial, you might imagine a 21-year-old college student that takes a lot of selfies and uses far too many emojis. While that persona certainly falls under the category, Millennials are actually as old as 36. Although the twenty-something stoner culture is still alive and kickin', when targeting towards the Millennial group, you must also consider professionals and parents that belong in the age range.

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May 26, 2016Comments are off for this post.

Cannabis Generational Marketing: Part 1

In our upcoming series of blogs, we'll focus on each generation, exploring general core values, views of cannabis, pain points, and buying habits. Starting with segmenting by generation, then creating personas to enable a deeper understanding and empathy, your cannabusiness can better communicate your message and products successfully.

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April 18, 2016Comments are off for this post.

Behind Cannabis Branding

Last week, Jenn and Brand Joint were featured in an article for California's North Coast Journal.

In "Farmers Marketing: Behind Cannabis Branding," Jenn discussed branding and design in the cannabis industry and the importance of communicating to your target audience

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March 21, 2016Comments are off for this post.

The Problem With Instagram

Instagram is a free tool to visually express your brand and its core values. By proactively making your social media posts true to your brand, highlighting what you do (or sell) and the experience you're promoting, you can distance yourself from the stoner stigma. In return, the industry as a whole will be viewed more positively.

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