LeafLink, a sales platform for cannabis brands, distributors, and retailers, has chosen Prime Extracts, one of our cannabis clients, for having the Best Branding in their 2018 LeafLink List! Each year the LeafLink List recognizes the best-selling and fastest-growing brands and products on their platform. We are incredibly honored to see our work among some of the most well-known brands in the cannabis industry!
Over the past year, the Brand Joint team worked with Prime Extracts to develop the name, logo, packaging design and overall brand strategy for their line of refined cannabis concentrates. To set a strong brand foundation for their product line, we worked with the Maryland-based company to determine what their brand stood for and how to best differentiate their products from others across the state. Together, we focused on three core brand values to communicate to their target audience through marketing and design: quality, transparency, and responsibility.
Choosing a name for your cannabis company can be one of the most challenging and important parts of developing your brand identity. It’s important that your cannabusiness name conveys your brand essence to consumers. The name “Prime Extracts” reflects the purity of the concentrated cannabis. Using an organic, food-grade ethanol extraction process, plant material is distilled to its prime components, resulting in clean, consistent products comprised only of cannabis-derived ingredients. Reflective of that brand promise, we designed a minimalist logo using prime shapes and numbers. Additionally, the packaging incorporates bold, bright patterns, complimenting the robust and flavorful terpene and cannabinoid profiles for which Prime Extracts is known.
Prior to Prime Extracts' release in the Maryland market, we noticed that other brands attached a generic, unformatted label listing the state-required lab results and ingredients to their products. That label often covers up packaging design and is difficult to read due to its small print.
The Brand Joint team took Maryland's packaging regulations and incorporated them into a design feature that benefits consumers. Our unique label highlights Prime's terpene and cannabinoid profile in a simplified, educational design. This allows patients to quickly identify ingredients, allowing for educated purchasing decisions based on their desired experience. Additionally, when new products and strains are released, our social media team posts the third-party test results as another way to educate consumers through transparency.
Responsibility
One of the biggest problems our team identified with concentrate packaging is the difficulty of identifying a strain type once it has been removed from the original packaging. How can a consumer choose the appropriate strain type without any identifying marker on the cartridge? The brightly color-coded system we created for all Prime products is especially effective on the mouthpieces for vape pens. Sativa-dominate distillate, for example, will always be packaged in orange, while hybrids are marked as purple. Not only does the packaging stand apart on shelves, but it goes above and beyond in terms of patient safety. Packaging inserts and strain information are often discarded upon initial use, but patients will be able to medicate responsibility and appropriately based on their desired experience.
While this overall brand strategy and design is unique to Prime Extracts, the Brand Joint process is applied to each and everyone of our clients. Whether designing a logo, website, or social media content, we always start by building a brand's foundation — establishing the brand story and core values — before releasing products into the market.
We are grateful to LeafLink for recognizing our brand strategy and design for Prime Extracts on their 2018 List! We look forward to developing new products with the Prime team in the near future. Follow Brand Joint on Instagram to see what we're up to with out other cannabis clients!
