In any industry — cannabis especially — your packaging design is the visual representation of your brand. The way in which your cannabis product is packaged becomes another important aspect of the overall brand experience. We often tell our clients "your packaging acts as your salesman on the shelf." You obviously can't have a sales rep standing beside your product at every dispensary to tell your brand story, so the packaging itself must communicate your brand's mission, vision and promise.
We incorporated natural, earthy colors for the labels to express National Holistic's message of "treating yourself with nature." We chose dark gray bottles to contrast the labels, and made sure they were still fairly opaque. The label now contains strain information, so patients are well-informed at home. The pop-top bottles are still child-resistant, but easier to open than the typical press-and-turn childproof bottle. This makes it easier for older patients or those that may suffer from carpal tunnel or arthritis. It also adds ease to the job of pre-packing in the dispensary.
As the cannabis industry emerges, there are several noticeable comparisons to the world of craft beer. When microbreweries and craft breweries starting hitting shelves and coolers, logo and package design made all the difference. The creative design itself was a visual representation of what differentiated craft breweries from the "big dogs" — Budweiser, Coors, Miller, etc. Small batch beers were hand-crafted, creative and thought-provoking.
With over 20 years of branding and design experience, we still understand the feeling of jumping into the unknown and starting a business in an increasingly competitive market. We couldn't think of a better way to start our own business venture than by helping other like-minded entrepreneurs achieve their goals. With a brand new industry, it's easy to look around and say "What am I doing? What am I SUPPOSED to be doing?"
So, what exactly is the "Win A Brand" contest and how can it help your cannabusiness?
