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September 28, 2017

Branding Pennsylvania Dispensaries

Brand Joint is headed to Philly! Our Creative Director, Jennifer Culpepper will be the Featured Speaker at the Women Grow: Philadelphia Networking Event on October 5th. With 52 dispensaries opening in the Keystone State in 2018, having a well-designed dispensary brand is more important than ever. If the industry as a whole makes an effort to become more accessible and approachable to a broader audience, dispensaries will become more easily accepted by their communities. 

A well-branded dispensary experience requires more than putting a logo on the wall, your products and apparel — it's the total sum of all the little details. Design details inside the dispensary like the music playing in the waiting room, the art on the walls, staff uniforms and product packaging must be consistent with the exterior design elements, such as your like website and 
social media presence. Together, these details create an overall brand experience that leaves patients with a positive lasting impression.
 
Jenn will explain how dispensary owners can create a loyal following by finding their key differentiators, determining the proper target audience and designing a memorable retail experience. Don't miss out — get your tickets here

June 14, 2017

Patient & Public Education Matters

It's easy to roll your eyes at a friend or family member who recites a “fact” about cannabis use that sounds eerily similar to a quote from Reefer Madness. Now, more than ever, cannabis entrepreneurs and enthusiasts must make a conscious effort to educate the public about cannabis use and users.

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April 25, 2017

Maryland Patient Registry Now Open!

After months of delays and anticipation, open patient and caregiver enrollment officially began on Monday, April 24 for The Natalie M. LaPrade Maryland Medical Cannabis Commission! The registration processes and requirements differ for adult and minor patients, but both are to be completed online. Requirements and more information on how to register can be found here

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December 14, 2016

Maryland Dispensaries Announced

On December 9th, The Natalie M. LaPrade Maryland Medical Cannabis Commission (MMCC) made the much anticipated announcement of the 92 Dispensaries that were awarded Stage One license pre-approvals. Combined with all 10 Grower pre-awardees who were also awarded a dispensary pre-approval, there are now 102 Dispensaries slated to open in the state of Maryland.

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November 9, 2016

Cannabis Legalization

Little by little, prohibition is coming to an end as we continue to make progress legalizing cannabis. Congratulations to California, Massachusetts, Nevada and Maine who have voted in favor of adult-use. Florida, North Dakota, Arkansas and Montana have also approved medical marijuana initiatives!

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October 4, 2016

Baltimore Business Journal

We're extremely honored and excited to announce that Jenn is featured in the Baltimore Business Journal this week! She was interviewed by Associate Editor Carley Milligan about Brand Joint, our services and what she envisions for the future of the cannabis industry. The interview can be found online and in the latest print edition sold in stores!

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April 21, 2016

Viceland’s Weediquette

Our Chief Creative, Jenn made her TV debut with a cameo on VICELAND's documentary series, Weediquette last night. The episode, "Half Baked" investigated the partial legalization similarities between Washington DC and Amsterdam. It was incredibly interesting and informative! 

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April 6, 2016

“The Drug Talk”

As the mother of two elementary school-age children, I struggle with how to explain to my kids what I do for a living. They understand the branding and design part (sort of), but I haven't explained the cannabis part yet. I need some advice.

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March 9, 2016

Women Grow DC

On Thursday, March 3rd, Brand Joint Founder, Jennifer Culpepper, was the keynote speaker for the Women Grow DC Signature Networking event. Jenn talked about overcoming the stoner stigma in the cannabis industry through brand strategy — specifically understanding the target audience and learning customer empathy.

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February 9, 2016

Welcome Letter

Welcome to Brand Joint! First, I want to introduce myself, because that's the proper thing to do. My name is Jennifer Culpepper and I am the Founder and Chief Creative of Brand Joint. For the past 20 years, I have designed and art directed award-winning logos, packaging, websites and implemented brand strategy for a wide variety of clients. From restaurants and breweries to nonprofits and consumer-focused companies, I embrace the challenge of learning about a company or product and designing an experience that is true to the brand and meaningful to the target audience.

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