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millennial shopping habits Archives | Brand Joint

June 27, 2016Comments are off for this post.

Generational Marketing Part 2: Millennials

When you think of a Millennial, you might imagine a 21-year-old college student that takes a lot of selfies and uses far too many emojis. While that persona certainly falls under the category, Millennials are actually as old as 36. Although the twenty-something stoner culture is still alive and kickin', when targeting towards the Millennial group, you must also consider professionals and parents that belong in the age range.

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May 26, 2016Comments are off for this post.

Cannabis Generational Marketing: Part 1

In our upcoming series of blogs, we'll focus on each generation, exploring general core values, views of cannabis, pain points, and buying habits. Starting with segmenting by generation, then creating personas to enable a deeper understanding and empathy, your cannabusiness can better communicate your message and products successfully.

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