It's the great debate in the cannabis branding industry: can you represent a cannabis company without using a pot leaf in the logo or packaging?
The seven-point serrated leaf is obviously a total cliche for the cannabis industry. It’s like using a light bulb to represent an idea (or worse, an energy company). As a designer, I’m not a big fan of using cliches because they're unoriginal by definition. It’s important for brands to express what makes them unique and better than competitors. However, it’s hard to show that you’re unique if your logo looks like every other cannabis business.
