With several dispensaries opening in a small state, those who develop smart brand strategy and sophisticated design will have a much-needed competitive edge. A good dispensary doesn’t just provide a product, but an entire patient experience. The location and physical space of the dispensary is a crucial segment of the entire branded experience.
Last Thursday, Jenn and the Brand Joint team attended the Women Grow Signature Speaker Networking Event at the offices of Offit Kurman in Columbia, Maryland to speak about branding your customer experiences. Jenn focused on the value of strong design and smart brand strategy in the cannabis industry and how cannabusinesses can speak to various audiences with targeted messaging, marketing and packaging to create the entire brand experience.
Last week, Jenn and Brand Joint were featured in an article for California's North Coast Journal.
In "Farmers Marketing: Behind Cannabis Branding," Jenn discussed branding and design in the cannabis industry and the importance of communicating to your target audience
On Thursday, March 3rd, Brand Joint Founder, Jennifer Culpepper, was the keynote speaker for the Women Grow DC Signature Networking event. Jenn talked about overcoming the stoner stigma in the cannabis industry through brand strategy — specifically understanding the target audience and learning customer empathy.
