Today we're celebrating Brand Joint's one-year anniversary! We have met so many incredible, talented entrepreneurs in the growing cannabis community in the past twelve months. We feel so lucky to do the work we feel passionate about for our amazing clients.
Last week, our Chief Creative Jennifer Culpepper attended the Women Grow Leadership Summit in Denver, Colorado. Once a year, cannabis industry women (and men) gather in Denver to network, share insight and inspire one another. Over the course of three days, Jenn attended inspirational lightning talks, social events and educational panels. It was a motivational and inspiring summit, surrounded by so many incredible women that are passionate about their cannabis careers.
Tomorrow, February 3rd, I will be leading the discussion for the "Parenting in the Cannabis Industry" panel with my fellow cannabis entrepreneurs Leah Heise (CEO Women Grow), Carrie Kirk (Cannaline) and Chanda Macias (Owner of National Holistic Healing Center). Last week our interview were interviewed by CBS This Morning on the unique challenges we face as parents in this cannabis industry.
In December, we announced that CBS News National Correspondent Chip Reid visited the Brand Joint office and conducted an interview about the challenges of parenting in the cannabis industry for CBS This Morning. The segment finally aired live this morning!
This morning, Brand Joint's Founder, Jennifer Culpepper was featured on the front page of the Metro page in the Washington Post. The article, "Moms in pot business wonder what to tell kids," discusses the unique challenges parents face in the cannabis industry. 4 cannabusiness women in the Washington, D.C. area, including Jenn, were interviewed.
Last Thursday, Jenn and the Brand Joint team attended the Women Grow Signature Speaker Networking Event at the offices of Offit Kurman in Columbia, Maryland to speak about branding your customer experiences. Jenn focused on the value of strong design and smart brand strategy in the cannabis industry and how cannabusinesses can speak to various audiences with targeted messaging, marketing and packaging to create the entire brand experience.
On Thursday, March 3rd, Brand Joint Founder, Jennifer Culpepper, was the keynote speaker for the Women Grow DC Signature Networking event. Jenn talked about overcoming the stoner stigma in the cannabis industry through brand strategy — specifically understanding the target audience and learning customer empathy.
