Last Thursday, Jenn and the Brand Joint team attended the Women Grow Signature Speaker Networking Event at the offices of Offit Kurman in Columbia, Maryland to speak about branding your customer experiences. Jenn focused on the value of strong design and smart brand strategy in the cannabis industry and how cannabusinesses can speak to various audiences with targeted messaging, marketing and packaging to create the entire brand experience.
L to R: Women Grow: Baltimore Chapter Founders Carissa Cartelemi, Elizabeth "Boo" Lunt and Brand Joint's Founder Jennifer Culpepper
As Maryland processors, growers and dispensaries begin to build their brands, it's important to understand the needs of your target audience before designing the visual aspects, such as your logo, packaging or interior space. Jenn spoke about the significance of creating authentic experiences for various cannabis consumer segments, such as (but definitely not limited to!) the health and wellness yoga moms, Millennial males, and Baby Boomer patients.
We met so many new wonderful entrepreneurs and those just wanting to learn more about the cannabis industry at this month's event. We look forward to working with Maryland growers, processors and dispensaries, and will attend another D.C. or Baltimore Women Grow event in the near future!